Specialist Digital Transformation (Temporary)

Job Description

Purpose Co-lead integrated digital and omni/multi-channel marketing to rapidly meet business needs. Partner with local and regional stakeholders to standardize digital assets platforms and tools aligned to the Business Units strategy.

Key Responsibilities

• Set the omnichannel content direction with Marketing and Medical; create customer journeybased content.
• Co-lead rollout of digital platforms; train and enable local teams.
• Communicate progress to stakeholders; align with regional teams on strategy execution.
• Drive email campaigns SEO/SEM paid media and virtual events with external vendors.
• Optimize HCP experience and engagement; incorporate customer feedback into platforms.
• Provide ongoing digital support; contribute to digital plans for priority portfolios.
• Upskill colleagues on platforms and tools; partner with Data & Analytics to activate insights.

Stakeholders

• External: Digital/creative agencies; MarTech/tech providers.
• Internal: Marketing Medical Regulatory Finance Strategy & Execution Excellence and others.

Requirements

• Education: Bachelors in economic-administrative fields (e.g. Business Economics Marketing) or Engineering.
• Experience: 1 year in the pharmaceutical industry preferably in marketing.
• Language: English advanced preferred.
• Skills: Omnichannel strategy and execution (email web SEO/SEM paid media social virtual events) marketing automation/CRM vendor and project management digital analytics stakeholder communication.

Required Skills:

Preferred Skills:

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