Web Implementation Expert

Were hiring a client-facing Web Optimization Developer to help Lofty clients turn template-based websites into high-performing hyperlocal lead-generation tools.

You will work directly with real estate agents teams and brokerages. Youll lead website conversations understand their market and feature areas and customize Lofty website templates to support buyer seller and homeowner journeys.

This role focuses on experience conversion and clarity. All work is done within the Lofty platform using built-in tools and limited HTML and CSS for design and layout customization.

Work Directly With Clients

Lead website strategy calls with Lofty clients

Understand client markets feature areas and target locations

Translate goals into realistic website customizations

Clearly explain platform capabilities and limitations

Customize Template-Based Websites

Adapt standard Lofty templates to match client branding

Build and refine hyperlocal pages for cities ZIP codes and neighborhoods

Improve layout spacing hierarchy and visual flow

Ensure sites feel professional modern and easy to use

Improve Conversion

Optimize calls to action lead forms and registration flows

Design clear buyer seller and homeowner journeys

Ensure chat CTAs and contact options are placed intentionally

Mobile-First Execution

Ensure all templates and pages work cleanly on mobile

Fix layout and interaction issues across devices

Confirm lead capture works consistently

Template and Platform Collaboration

Work inside Loftys website builder and CMS

Apply limited HTML and CSS changes for design only

Maintain and improve reusable website templates

Partner with backend and product teams to expand and refine ready-to-use templates for clients

Collaborate with Sales Onboarding Customer Success and DMA teams

What You Bring

Strong HTML and CSS fundamentals

Basic JavaScript for simple UI behavior

Experience working within closed SaaS website platforms

Strong UX and conversion-focused mindset

Comfort leading client conversations and managing expectations

Ability to work within structured template-based systems

Strong Plus (Real Estate Focus)

Experience with real estate platforms such as kvCORE BoomTown CINC Real Geeks or Sierra Interactive

IDX-powered website experience

Understanding hyperlocal real estate marketing and feature-area pages

Experience working directly with real estate agents or teams

Familiarity with real estate lead capture and registration flows

What Success Looks Like

Clients feel confident in their hyperlocal website strategy

Templates are reused improved and scaled across clients

Websites look better and convert more leads

Work ships on time without breaking mobile or lead capture