Senior Established Products (EP) Portfolio & Marketing Manager

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

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Company : Johnson & Johnson Innovative Medicine (J&J IM) China

Department : Innovation Integrated Access Commercial Operations (IIACO) / Commercial Access & Channel Development (CACD)

Job Title : Senior Established Products (EP) Portfolio & Marketing Manager

Report to : Head of Commercial Access & Channel Development (CACD)

Base location : Beijing China

Job Grade : PG31

Role overview:

To maximize the lifecycle value profitability and market share of the established products. The role develops and implements comprehensive China EP portfolio strategies that improve product accessibility and market demand identify costeffective opportunities and define differentiated value propositions to maximize the lifecycle value of EP products. Leading the endtoend EP marketing strategy for China - setting priorities driving planning and execution as well as supporting China EP strategic initiatives alignment with Asia Pacific and Global PALM (Post-Approval Lifecycle Management) teams to ensure effective execution in China.

Key responsibilities:

1. EP Portfolio Strategy & Lifecycle Management

Translate Global/AP EP portfolio strategy investment priorities and lifecycle pathways into Chinaspecific actionable roadmapsincluding clear milestones resourcing requirements and KPIs establish and operationalize an EP portfolio management mechanism in China to identify opportunities for growth optimization and portfolio enrichment to enable consistent crossfunctional execution.

Conduct deep market competitive and customer analyses to inform strategy anticipate market shifts and identify unmet needs leverage IIACOs strengths in channels market access policy and innovation to foster broader internal and external collaborations continuously maximize the lifecycle value of EP products.

Build rigorous business cases financial forecasts and scenario analyses to support investment decisions portfolio prioritization and resource allocation.

2. EP Marketing Planning & Execution

Lead the development of annual marketing plans financial forecasts and budgets to achieve brand and portfolio targets.

Leverage Digital Capabilities design and execute innovated and integrated multichannel marketing strategies and tactical programs to maximize brand awareness demand generation and commercial impact.

Monitor sales and marketing KPIs; deliver regular performance reports and actionable insights to senior leadership to inform decisionmaking and course corrections.

Use primary and secondary market research and analytics to evaluate performance optimize activation and identify new value maximization opportunities.

3. Support China EP strategic initiatives alignment with Asia Pacific and Global PALM

Serve as the primary strategic interface between the China EP team and Global/AP PALM establishing a structured insightdriven engagement framework that ensures Chinas market needs risks and opportunities are consistently integrated into AP/Global planning and decisionmaking.

Translate Global/AP EP portfolio strategy investment priorities and lifecycle pathways into Chinaspecific actionable roadmapsincluding clear milestones resourcing requirements and KPIsto enable consistent crossfunctional execution.

Provide timely evidencebased strategic recommendations and scenario analyses to Global/AP PALM leveraging commercial access and market insights to shape global decisions and ensure Chinas perspective has sustained influence.

Maintain regular governance cadences and clear communication channels (e.g. review meetings decision logs escalation paths) to drive alignment transparency and effective implementation across stakeholders.

4. EP Data Architecture & Knowledge Repository Development

Build a comprehensive EP data architecture and strategic Dashboard that integrates multidimensional indicators such as volume trends channel dynamics access environment policy shifts competitive landscape and risk signals to enable evidenceled decision making.

Develop and sustain a structured EP Knowledge Repository by consolidating historical data assets internal/external analytics promotional content training materials and market strategy documents into a searchable reusable and scalable knowledge system.

Continuously refine EP operating mechanisms including data governance process optimization collaboration models and decision transparencyto enhance organizational efficiency execution consistency and longterm EP capability resilience.

Experiences qualifications:

1.Professional experience & hard skills:

At least 8-10 years (depending on the role) of combined working experience preferably with pharmaceutical MNC strategy operation sales or marketing roles. Backed by consulting and finance background will be a plus

In-depth understanding of China markets pharmaceutical industry such as trends & policies portfolio product life cycle NRDL VBP hospital channels retail pharmacy channel on-line channel various forms of reimbursements and different GTMs (Go-To-Market) models

Excellent analytical problem solving and project management skills with the ability to define the right problem communicate with key stakeholders set hypothesis form the problem-solving structure by breaking the issue into smaller solvable parts provide the appropriate next steps and then influence key stakeholders so can really implement

Experience of working in a highly complex environment can effectively communicate via verbal/non-verbal communication Excel modeling PPT deck with logical storyline and execution to get things done

2.Characteristics & inter-personal skills:

Excellent project management & communication skills including both verbal & written for at least English / Chinese languages

Superb team-work ability so can be approachable to build trust & get the needed support from others when needed

Can-do attitude to overcome challenges & get things done under both pressure & timing constraints

High Credo & ethical standards by doing the right things and doing things right

Educational qualifications:

Minimum Bachelors degree in Pharmacy Medical or Business from a leading institution is required.

Would be a plus with an MBA M.D. or Ph.D. degrees and also if have international experience

Required Skills:

Preferred Skills: