Digital Analyst

How youll have an impact at Paulas Choice:

The Digital Analyst will play a pivotal role in driving Paulas Choice direct-to-consumer growth. This role blends strategic analysis with hands-on execution to transform data into actionable insights that guide decisions across merchandising marketing and channel operations.

This is more than reporting its about turning data into strategic value connecting insights to customer acquisition and retention priorities and influencing leadership conversations. Positioned at the intersection of analytics and commercial strategy this role uncovers opportunities to accelerate DTC performance and provides regular exposure to senior leadership.

As Manager youll also shape the future of analytics at Paulas Choice by building scalable solutions enabling actionable insights and fostering a culture of data-driven decision-making. Youll thrive in a collaborative fast-paced environment that values curiosity creativity and innovation.

As a Digital Analyst a typical day might include a mix of the following:

Customer Acquisition & Retention Insights

• Deliver insights into customer acquisition channels conversion drivers and first-purchase behavior.
• Track retention metrics such as repeat purchase rate churn and customer lifetime value (CLV).
• Identify opportunities to improve acquisition efficiency and strengthen loyalty programs.
• Provide recommendations that balance short-term growth with long-term customer value.

Customer & Commercial Insights

• Analyze customer behavior channel dynamics and performance drivers across the DTC business.
• Identify risks opportunities and growth levers shaping weekly trading and leadership conversations.
• Translate complex data into clear narratives that influence strategic priorities.

Marketing & Campaign Effectiveness

• Partner with marketing teams to evaluate campaign performance and channel mix.
• Connect marketing investments to incremental sales guiding spend allocation and optimization.
• Assess acquisition vs. retention impact of campaigns ensuring balanced growth strategies.

Strategic Decision Support

• Act as a storyteller of data simplifying complexity and inspiring action across merchandising marketing operations and customer experience.
• Champion a test-and-learn culture challenging assumptions and driving continuous improvement.
• Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives.

Analytics Solutions & Enablement

• Build scalable dashboards reporting tools and models that empower leaders with actionable insights.
• Streamline reporting processes to free up capacity for deeper strategic analysis.
• Ensure acquisition and retention metrics are embedded into decision-making processes.

Cross-Functional Leadership

• Serve as a trusted advisor across the DTC business influencing stakeholders with compelling storytelling.
• Mentor colleagues and elevate analytics capability embedding data-informed decision-making across teams.
• Promote a culture of curiosity and insight-driven thinking across the organization

The Details:

• Location: We are based in Seattle WA. While local candidates are preferred we are flexible on location.
• Hours: Typical business hours with some flexibility required.
• Physical requirements: Ability to handle long periods of both sitting & screen time.
• Travel requirements: Less than 3%

What youll bring to the table:

• 57 years in analytics insights or business intelligence within retail eCommerce or consumer-focused industries.
• Strong commercial acumen with proven ability to connect insights to financial and business outcomes.
• Experience analyzing customer acquisition funnels retention metrics and loyalty program performance.
• Proficiency in SQL GA4 and BI platforms (Power BI or similar) with advanced Excel skills; ability to adapt quickly to new technologies.
• Track record of influencing leaders and collaborating across cross-functional teams.
• Strategic problem-solving skills with the ability to connect the dots between data and business decisions.
• Curiosity creativity and rigor in approaching challenges with a commercial lens.
• Strong storytelling ability to simplify complexity bring numbers to life and inspire action.

Approximate Salary Range Based on Experience and Location:

$90000 - $113000 USD/annually

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