Director of Marketing and Communication

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

The Director of Marketing & Communications is responsible for the promotion of the hotel its image facilities and services to the general public customers the hotel and the community. He/she is also responsible for gaining positive exposure for the hotel in the mass media and the community as well as building a solid presence in the market by maintaining a good relationship with the press and the local community.

As the Director of Marketing & Communications you will be responsible for performing the following tasks to the highest standards:

Be familiar with hotel product knowledge and related activities.

Responsible for the publicity and promotion of all products of the hotel including but not limited to rooms catering banquets etc.

Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.

Develop and implement the hotels advertising budget and external advertising.

Coordinate and implement communication plans for hotel activities and promotions (sales catering etc.) with all operating departments of the hotel.

Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.

Establish good relations with the media (publications broadcasts etc.) and implement hotel marketing campaigns.

Fully monitor all printed products of the hotel to ensure consistency with group guidelines.

Ensure the hotel homepage and official social media platforms information is accurate and updated in a timely manner.

Real-time monitoring of guest comments on various network platforms and replying promptly.

Plan and execute hotel public relation activities and achieve expected ROI.

Design prints according to hotel standards and ensure print quality.

Manage a comprehensive targeted database and advertise hotel promotions.

Monitor expenses according to the commercial development department budget to maximize return on investment.

Liaise with other hotel departments outside organizations or government departments to coordinate and implement different hotel projects.

Assist with photography video shooting and interviews of domestic and foreign media.

Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.

Prepare plan and execute hotel public relations activities.

Maintain normal communication with the local media.

Monitor the design project.

Responsible for the management of the Marcom department and build up strong team

Carry out any other reasonable duties and responsibilities as assigned.

The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.

EOE/AA/Disabled/Veterans

A Director of Marcom serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role you should maintain the attitude behaviours skills and values that follow:

Hospitality: We are passionate about delivering exceptional Guest experiences.

Integrity: We do the right thing all the time.

Leadership: We are leaders in our industry and in our Communities.

Teamwork: We are team players in everything we do.

Ownership: We are owners of our actions and decisions.

Now: We operate with a sense of urgency and discipline.

At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.

Possess creative writing skills.

Strong knowledge of advertising media planning and printing production.

Knowledge in Word Excel web and basic knowledge of desktop publishing systems.

Organized detail-oriented and good administrative skill.

Good communication with local news media.

Fluent in spoken and written Vietnamese and English to meet business needs.

Able to be resourceful creative and maintain flexibility.

Required Experience:

Director