Marketing Strategy Lead Global Corporate Bank Vice President
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
In this dynamic role youll be at the forefront of EMEA strategytranslating market intelligence and trends into integrated campaigns that elevate J.P. Morgans brand and drive business growth across the region. Join us to turn insights into impact and partner with top talent across the business and global marketing teams.
This role will work closely with the corporate banking teams in EMEA to develop and execute strategic marketing plans and integrated campaigns. The candidate will be responsible for understanding and reporting on the banking landscape inclusive of competitor activity J.P. Morgans practices and industry trends. Based on these insights the candidate will recommend engaging content and innovative programs to support J.P. Morgans corporate banking business. This hire will implement internal and external campaigns working closely with the business cross-line of business partners and the CIB Global Marketing team.
Job Responsibilities
Partner with banking teams to develop strategic innovative marketing plans and innovative programs that align with business priorities
Assess competitor and industry developments to inform marketing strategies that support the J.P. Morgan brand
Create content in partnership with the business to support the needs of the investment banking product and industry teams videos podcasts articles etc.
Design and implement internal and external campaigns that creatively leverage all distribution channels (client newsletters web social etc.) to increase reach of content developed by business and marketing centers of excellence
Partner with agencies vendors and internal partners globally to build out campaign materials - on time and on budget
Work with Legal and Compliance teams globally to ensure approvals are in place for all activity before campaign and/or development work begins and for sign-off upon completion
Collaborate with extended global team of marketing colleagues across the firm to ensure effective coordination of sector local regional and global activity with consistent messaging
Produce campaign recaps and quarterly reports showcasing marketing initiatives from across CIB Marketing globally / locally pulling in data & analytics digital assets etc. to help tell our story and highlight wins
Handle logistics tied to asset creation from project submissions in WorkFront to scheduling podcast / video recordings with internal / external stakeholders coordinating with Production team / vendors through to execution
Review programs results with Data & Analytics team in real-time to optimize campaigns as needed and apply learnings to future campaigns focused on building best practices
Required qualifications capabilities and skills
Extensive years of work experience; Bachelors Degree in Marketing or related field
In-depth knowledge and understanding of banking products client segments and overall industry landscape
Strong interest in digital and content marketing; deep analytical skill set; able to synthesize information quickly and spot trends and opportunities
Experience developing and managing projects and processes (including budgets - from planning to invoicing and tracking)
Superb written and oral communication skills; must be able to efficiently and effectively develop decks (Microsoft PPT) for senior management
Proficient with logistics to support internal/external stakeholder needs
Strong track record partnering with senior leaders and the ability to influence stakeholders
Proven project and time management skills able to manage multiple and varied projects concurrently and end-to-end
Attention to detail and ability to connect the dots on programs within the Commercial & Investment Bank and across lines of business is critical
Detail-oriented self-starter with data-driven approach
Preferred qualifications capabilities and skills
Highly comfortable working in environment with shifting priorities and timelines
Financial Services experience
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
