Manager, Propositions Marketing

The Propositions Marketing Manager is responsible for executing marketing strategies for new and existing life insurance and investment products and services including supporting initiatives that will strengthen our products and services offer and make them easy to buy for customers and easy to sell for distribution teams.

Position Responsibilities:

1. Plan and execute marketing strategies for new and existing products.

• Conceptualize and implement marketing campaigns to promote products and funds across multiple channels such as digital social media events and traditional advertising.

• Develop various marketing contents and communication materials and ensure that our proposition resonate with respective target audiences.

• Liaise with cross-functional teams to understand marketing requirements and strengthen product positioning messaging strategies content aligned with the overall business goals (e.g. sales goals NBV etc).

• Research and analyses market trends competitor offerings demographics and other information that affects proposition strategies.

2. Monitor proposition marketing campaign performance and make data-driven recommendation for optimization of messaging content etc.

3. Closely work with Product Management and Distribution teams in the implementation of business goals and requirements to drive product growth and profitability. Distribution includes Agency Bancassurance and Investment Management.

4. Monitor and track KPIs and budget.

5. Manage Risk Governance.

Required Qualifications:

• At least 5 years of work experience in the areas of Marketing Branding / Advertising Digital Marketing Product Management

• Must be a degree holder of any 4-year Marketing or business-related course

Preferred Qualifications:

• Good project management skills;able to deliver multiple requirements on time

• Good written and verbal communication skills

• Critical thinker with good problem-solving skills

• Team player

• Customer-centric agile get things done.

• Highly strategic analytical creative and organized

• Self-motivated and customer-focused

• Flexible results oriented and able to work in a fast-paced environment

• Ability to interact with and influence people at all levels of the organization

• Results-oriented

• Creative thinking

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .