Growth Marketing Lead B2B ( NigeriaKenya)

We are seeking a highly skilled Lead Growth Marketing (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads strengthening brand visibility among decision-makers and supporting revenue acceleration for our enterprise unit.

The ideal candidate is strategic analytical creative and deeply experienced in B2B marketing for corporate or mid-market segments.

1. Enterprise Demand Generation

• Design and execute targeted campaigns for enterprise clients high-growth businesses and institutional customers.
  

• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
  

2. Pipeline & Revenue Support

• Collaborate closely with enterprise sales to define ICPs and value propositions.
  

• Align marketing activities with revenue and quarterly sales targets.
  

• Lead and optimize the full enterprise demand and acquisition funnel with accountability for MQLs SQLs CPL and CAC.
  

3. Digital & Performance Marketing

• Run performance campaigns across LinkedIn (primary) Google and email automation with strong targeting for senior decision-makers.
  

• Optimize landing pages and conversion pathways to increase lead quality.
  

4. Content & Strategic Messaging

• Create compelling enterprise-focused content: videoscase studiespitch decks product one-pagers email sequences whitepapers blogs scripts for short explainer product videos etc.
  

• Develop messaging that speaks directly to enterprise pain points and business outcomes.
  

• Support the commercial team with pitch materials and campaign assets.
  

5. Events for Demand Generation & Nurturing

• Design and deliver high quality targeted virtual and in-person events that attract engage and generate qualified enterprise leads
  

• Use events to nurture prospects through the funnel with structured follow-up and clear conversion to MQLs and SQLs
  

6. CRM AI & Data-Driven Decision Making

• Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance
  

• Use CRM insights to drive data-informed decisions on channel prioritization funnel optimization and investment allocation
  

• Implement AI-driven workflows for lead scoring segmentation and personalization.
  

• Leverage AI to analyse funnel performance identify trends and recommend improvements.
  

7. Research & Insights

• Track market trends among enterprise buyers and high-growth businesses.
  

• Provide insights on competitor positioning and potential partnership channels.
  

Requirements

• Masters degree with other relevant certifications preferred
  

• 7 years in B2B growth marketing enterprise marketing or demand generation.
  

• Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
  

• Experience with marketing and AI automation tools advertising platforms such as LinkedIn Campaigns and Google Ads and CRM systems.
  

• Sharp analytical skills with experience driving improvements across the funnel.
  

• Commercially minded and results-driven.
  

• Highly analytical and disciplined with testing and optimization.
  

• Highly collaborative especially with sales product and country teams.
  

• Strategic thinker who can balance detail with big-picture growth planning.
  

• Excellent copywriting and communication skills tailored to executive audiences
  

Benefits

• A high-impact diverse and ambitious team with common values:
  

• Be the best: We work really hard are proud of what we do and love delighting our clients with quality.
  

• Own it: We step up to the task never pass the buck and hold ourselves accountable for delivering results.
  

• Push the limits: We ask why embrace failure and try new things. We never settle.
  

• Do whats right: We act with integrity confront dishonesty treat people fairly and strive to contribute to the greater good
  

• Always care: We dont have ego its always team before me. We are kind we celebrate each others success and we care enough to give honest feedback.
  

• A dynamic office & team life:
  

• Monthly team social events and yearly offsite
  

• Regular learning and coaching opportunities
  

• A hybrid working model