Lead, Strategic Finance, Operations & FP&A

Job Title: Lead Strategic Finance Operations & FP&A

Location: Remote

Job Type: Full-Time

Department: Finance

Reports to: Chief Financial Officer (CFO)

About Herbal Goodness:

Herbal Goodness is a premium natural health and wellness brand. We specialize in organic non-GMO superfood supplements including Moringa Soursop Mullein and more. Our mission is to empower people to live healthier lives while making a global impactwe proudly donate 10% of our profits to support female education in Africa.

As we continue to experience growth across our Direct-to-Consumer (D2C) channels and expand our footprint in major retail locations we are scaling our operations and building the infrastructure for our next major growth phase.

Role Summary:

We are seeking a senior-level finance lead to drive strategic financial planning performance management operations strategy systems optimization and cross-functional decision support across operations manufacturing marketing and sales to support our multi-entity organization.

Please note: This is not a transactional accounting role. We are looking for a highly strategic finance executive who can partner directly with the CFO and executive leadership team to drive growth operational efficiency and strict execution discipline. The ideal candidate has deep experience in Financial Planning & Analysis (FP&A) complex financial modeling ERP system optimization and data analytics and specifically thrives in scaling environments.

Key Responsibilities:

Strategic Financial Planning :

• Lead the annual budgeting rolling forecasts and long-term strategic financial planning processes.
• Develop dynamic multi-scenario financial models to evaluate new growth initiatives product launches manufacturing operations and channel analysis and expansion.
• Build and manage robust cash flow forecasting frameworks.
• Support the COFO in capital allocation discipline.
  
  

Financial Analysis & Executive Reporting:

• Deliver comprehensive management-ready financial reporting packages to the executive team and board.
• Build maintain and automate KPI dashboards and performance tracking models.
• Provide highly actionable insights on gross margins pricing strategies and key revenue growth drivers.
• Conduct regular variance analysis sensitivity modeling and profitability analysis by sales channel (e-commerce retail Amazon etc.).
  
  

Systems Data & ERP Optimization:

• Oversee the implementation integration and optimization of our core ERP and inventory systems (ERPNext Cin7 QuickBooks Online).
• Champion the automation of financial reporting and data flows.
• Integrate CRM (Pipedrive) sales data and finance analytics to create a single source of truth.
  
  

Risk Compliance & Controls:

• Ensure strict compliance with US GAAP / IFRS standards.
• Strengthen internal control frameworks and reporting integrity.
• Manage corporate risk exposure working capital efficiency cash management and overall audit readiness.
  
  

Cross-Functional Business Partnering:

• Act as a strategic partner to the Sales Operations and Marketing departments.
• Help department heads understand their financial metrics and manage their budgets effectively.
• Drive continuous improvement in working capital efficiency across the supply chain.
  
  

Required Experience & Qualifications:

• Experience: 710 years of progressive finance leadership experience with a strong FP&A background in multi-entity or multinational environments.
• Scaling Expertise: Proven track record of helping scale companies to their next major growth stage.
• Financial Modeling: Advanced financial modeling expertise (Expert-level Excel required; Anaplan/Adaptive is a plus).
• Education: MBA preferred; CPA ACCA ICAN or equivalent strongly preferred.
  
  

The Ideal Profile:

• Commercially Minded: You are highly analytical but always tie the numbers back to commercial strategy and business realities.
• Executive Presence: You are highly comfortable and confident presenting financial narratives to executive leadership and stakeholders.
• Builder & Optimizer: You are systems-oriented and process-driven capable of both high-level strategy and hands-on execution.
• Leader: You are comfortable leading teams mentoring financial analysts and elevating the organizations financial literacy.
  
  

Tools & Tech Stack (Experience Preferred):

• Financial/ERP: ERPNext QuickBooks Online Cin7 and various Financial Planning platforms.
• Data/Analytics: Power BI / Tableau.
• CRM/Sales: Pipedrive.
• Bonus Skills: SQL Python.
  
  

Why Join Herbal Goodness

• High-Growth Environment: Step into a pivotal role during an exciting phase of aggressive retail and digital expansion.
• Strategic Influence: Enjoy direct access to executive leadership and a strong voice in the companys strategic direction.
• Build the Future: The opportunity to build and shape the finance infrastructure that will support our scale.
• Mission-Driven Culture: Work for a company where your success directly translates to supporting female education and global wellness.
• Benefits: Insert your standard benefits here: e.g. Health Insurance PTO Employee Discount on products Flexible/Remote working options etc.
  
  

To Apply: Please submit your resume along with a brief cover letter highlighting your experience scaling a companys financial operations and your experience with our specific tech stack.

Required Experience:

Manager