Coordinator, Digital & New Media Fundraising

Summary:

Overview

The Coordinator Digital & New Media Fundraising is responsible for executing administrative tasks and providing support for the ASPCAs Digital Acquisition program which focuses on acquiring new monthly and one-time donors and working to retain those donors through paid digital media. This role assists with tracking and reporting on online marketing campaigns while overseeing the coordination and delivery of marketing assets across multiple digital channels including display retargeting paid social search engine marketing (SEM) mobile and emerging technologies.

The Coordinator Digital & New Media Fundraising reports directly to the Senior Manager Digital Acquisition and has no direct reports.

Where and When Youll Work

• This is a hybrid role based in the New York City Metro area and is expected to report to our Manhattan office several times a month.

What Youll Get

Compensation

The target hiring range is based on where the employee works which for remote roles is the employees primary location of residence and its respective cost of labor. You canview which zone appliesto you based on your location ( For questions regarding locations not on the list please send an email tofor more information.

Starting pay for the successful applicant will depend on a variety of factors including but not limited to education training experience location business needs internal equity market demands or budgeted amount for the role. The target hiring range is for new hire offers only and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future.

• Zone 1: $23.56 / hour - $25.96 / hour
• Zone 2: $25.96 / hour - $28.37 / hour
• Zone 3: $28.85 / hour - $31.25 / hour

Benefits

At the ASPCA you dont have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include but are not limited to:

• Affordable health coverage including medical employer-paid dental and optional vision coverage.
• Flexible time off that includes vacation time paid personal time sick time bereavement time paid parental leave and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.
• Competitive financial incentives and retirement savings including a 401(k) plan with generous employer contributions we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.
• Robust professional development opportunities including classes on-the-job training coaching and mentorship with industry-leading peers internal mobility opportunities to support in the field and so much more.

Responsibilities:

Responsibility buckets are listed in general order of importance. They include but are not limited to:

Campaign Coordination & Support

• Work with the Digital Acquisition and Membership teams to compile feedback and route assets and campaign content between internal departments and external vendors.

• Support the ASPCAs paid search efforts in-house through tools such as Google Ads Bing Ads and Search Ads 360.

• Support the ASPCAs paid social efforts in-house through social ad platforms.

• Manage the ASPCAs online brand reputation by monitoring comments on social media ads engaging with audiences and donors in alignment with brand voice and escalating potential crises as needed.

• Gather assets and submit requests to the Digital Marketing team for the creation or modification of donation forms.

• Ensure that ads created in digital domain meet appropriate specifications before delivery.

• Assist in the removal of expired and/or poor performing advertisements.

• Support the ASPCAs organic social media fundraising efforts and cross-team integrated campaigns.

Campaign Reporting

• Run campaign performance and donation reports using Salesforce to track performance compile insights and distribute findings to key stakeholders.

• Coordinate the distribution of performance reports to internal teams and external partners.

• Monitor and manage reporting on paid social and paid search campaign results identifying performance fluctuations and areas for optimization.

• Support ongoing data analysis by gathering insights from reports to help inform strategic recommendations for campaign improvements.

Campaign Tracking & Implementation

• Create tracked URLs Digital Acquisition campaigns and route them to the appropriate internal and external teams.

• Partner with the Data team to create implement and route CRM tracking codes.

• Use Google Tag Manager (GTM) to deploy and update tracking pixels for internal and external teams.

• Perform QA on new pixel implementations and investigate pixel conversion discrepancies.

Qualifications

• Strong understanding of direct marketing concepts preferably some experience in nonprofit fundraising and/or advocacy.

• Strong oral and written communication skills with the ability to simplify complex concepts.

• Ability to collaborate effectively in a demanding fast-paced environment.

• Willingness to adapt and learn new technologies as the digital landscape evolves.

• Comfort with working within brand and style guidelines.

• Ability to exemplify ASPCAs core values and behavioral competencies.

Language

• English (required)

Education and Work Experience

• Bachelors degree required or equivalent work experience required

• 1 years of work experience with at least 1 year of experience managing online marketing or advertising campaigns.

• Experience managing multiple projects simultaneously in a fast-paced environment.

• Experience in Direct Response Marketing and/or non-profit organizations is a plus.

• Experience with search engine marketing (SEM) platforms required; experience with Google Ads Microsoft Ads and Search Ads 360 preferred.

• Experience with Social Media platforms required; experience including Meta (Facebook & Instagram) LinkedIn X TikTok and Pinterest preferred.

• Experience with Paid Social marketing and Facebook Ads Manager platform required

• Experience using tag management systems including Google Tag Manager is a plus.

• Experience using email web and related technologies.

• Experience using Salesforce is a plus.

• Experience using Google Analytics is a plus.

Qualifications:

Language:

Education and Work Experience: