Marketing Automation Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We fuse together exceptional talent who deliver outstanding software solutions. Our approach has helped us grow 60% in 2021 94% in 2022 while in 2023 we joined forces with Insight a Fortune 500 company and a leading solutions and systems integrator. With exciting growth plans and cutting-edge projects there has never been a better time to join our incredible team.
The Marketing team serves as the face of Insight promoting and supporting the companys business strategy through a coordinated communications approach. The Marketing team develops critical connections with both clients and vendor partners with a view to creating long-lasting relationships. The Marketing team also plays a key role in defining compelling value propositions as well as executing promotional activity to drive brand awareness and generate demand for Insights solutions and services.
The Marketing Automation Specialist plays a crucial role as a central figure in the strategic implementation and fine-tuning of marketing automation tools aimed at elevating campaign performance boosting lead generation and fostering meaningful customer this pivotal position the specialist is tasked with not only crafting and executing automated marketing campaigns but also meticulously monitoring their progress and effectiveness. Furthermore the specialist is responsible for delving into data analysis to extract valuable insights that inform ongoing enhancements driving continuous improvement and operational efficiency within the marketing automation framework. This specialist will collaborate with our wider marketing team to ensure the campaigns are executed successfully providing the team with guidance on best practices.
Business Analysts & Contact Management
- Responsible for owning and administering our Marketing Automation Platform (Marketo)
- Work with teams to build functional campaigns and nurtures through email marketing automation CRM (Salesforce) and other marketing tools.
- Configure and maintain marketing automation workflows triggers and segmentation to personalise communications and improve targeting.
- Define and manage the customisation of our Marketing automation platform including scoring multi-touch nurture profiling segmentation workflows and reporting to support our campaigns.
- Conduct A/B testing and optimisation experiments to improve email deliverability open rates click-through rates and overall campaign effectiveness.
- Provide training and support to marketing team members on marketing automation platforms and best practices.
- Create reporting dashboards and custom reports analysing campaign performance to provide actionable insights and bring forward ideas for continuous improvements
- Ensure compliance with data privacy regulations and best practices in all marketing automation activities.
- Maintain an understanding of all stack integrations to create guides and documentation to support teammates in training.
- Stay informed about industry best practices and emerging trends in marketing automation to recommend innovative strategies and tools
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Required Experience:
IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Unleash limitless possibilities with Amdaris, the premier provider of Extended Delivery Teams! Software Engineering, Product Design, Data Science & Engineering and beyond.
