Ownership Marketing Specialist, eCommerce
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Job Location:
Dearborn, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications designed to drive owner loyalty and generate retail parts and service support of key business units within the Ford Customer Service Division (FCSD) ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford.
In this position...
The e-commerce Ownership Service Marketing specialist will develop integrated multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford giving them the confidence that we have got them covered for their journey ahead.
This role is hybrid requiring at least 4 days per week onsite in Dearborn MI.
Responsibilities
What youll do...
- Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future.
- Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric efficiently produced creative assets delivered in a quality and timely manner.
- Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention and keep them engaged with FCSD offers accessories and parts.
- Strategize plan and prioritize creative content to drive brand style consistency and effectiveness across our channels and advertising tiers.
- Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.
Qualifications
Youll have...
- Bachelors degree or academic equivalent.
- 5 years of experience in marketing advertising or customer experience.
- 2 years of previous experience in automotive marketing.
Even better you may have...
- Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned).
- Previous experience in campaign strategy management experience and marketing asset production.
- Data analytical skills to discern strategic actionable insights from performance metrics.
- Ability to own project goals lead projects independently as well as multi-task prioritize and organize workload.
- Ability to effectively collaborate and generate consensus with cross functional teams including internal and external partners such as ad agencies.
- Budget-management skills oriented to delivering goals within a set funding target.
- Solution-oriented effective communication skills.
- Experience in a marketing or advertising role (agency and/or client side).
- Lead weekly status discussions with internal and external stakeholders.
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
- Immediate medical dental vision and prescription drug coverage.
- Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more.
- Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more.
- Vehicle discount program for employees and family members and management leases.
- Tuition assistance.
- Established and active employee resource groups.
- Paid time off for individual and team community service.
- A generous schedule of paid holidays including the week between Christmas and New Years Day.
- Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits click here.
This position is a range of salary grades SG7-SG8.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-LC2
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.
