Influencer Marketing Manager

Were The Branding People a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy strategy into creative work and creative work into measurable impact.

Our partners are scaling fast and the demand for high-quality engaging video content has never been higher. If youre a Video Editor who can transform raw footage animations voiceovers and creative ideas into scroll-stopping content that drives real results youll fit right in.

What Youll Be Crafting

1. Street Interview & On-Ground Content Projects

You will own end-to-end execution of street-style content projects.

What this includes:

• Recruiting confident young men/women who can speak well in public

• Identifying interviewers with potential and grooming them

• Pairing interviewers with suitable videographers

• Managing schedules locations and logistics

• Deploying teams to:

• Peak clubbing areas

• Party hotspots

• Events campuses nightlife zones

Preparing interviewers with:

• Rough content direction

• Sample questions

• Shooting objectives (tone vibe pacing)

• Ensuring content output is consistent usable and on-brand

• You are expected to think like a producer not just a coordinator.

• Influencer & Talent Grooming Program

• We actively hire potential not just follower count.

2. Scout college students / young creators with social media instinct

- Onboard manage and mentor them

Help them:

• Define their on-camera persona

• Improve content quality

• Stay consistent and relevant

• Track performance:

• Posting consistency

• Engagement trends

• Content quality improvement

• Make hard decisions:

• Remove underperformers

• Continuously recruit new talent

• Groom top performers into long-term brand assets

• This is creator farming not influencer buying.

3. Social Media Assets & Brand Image

• You are responsible for ensuring that all social channels look alive modern and intentional.

• Maintaining a healthy mix of:

• Street content

• Influencer-style posts

• Casual brand content

• Ensuring brand tone image and perception are consistent

• Working with editors/designers to keep visuals clean and current

• Preventing content stagnation or brand fatigue

4. Content Expansion & Creative Brainstorming

• You are expected to constantly ideate new ways to expand reach such as:

• New recurring content formats

• New locations or communities

• New creator archetypes (e.g. party crowd campus crowd lifestyle crowd)

• Remixing trends into our own formats

• You should proactively pitch new experiments not wait for instructions.

5. Costing & Efficiency Management

This role requires strong cost awareness.

You will:

• Manage creator interviewer and videographer costs

• Optimize spending per content output

Balance:

• Volume vs quality

• Reach vs budget

• Suggest ways to scale content without unnecessary burn

• We value efficient growth not wasteful virality.

Your Superpowers

• Multiple creators talking about the brand daily

• Content appearing across feeds reels shorts and stories

• Growing impressions without direct sales pushes

• A pipeline of groomed creators replacing weak ones

• A brand that feels culturally present and socially active

What Youll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops coaching and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates questions builds and celebrates progress.

• Plus More Because Were Still Growing
  We refine improve and innovate constantly. You grow as we grow.