Head of Paid Search (mfd)

Your tasks

We are seeking a strategic data-driven Head of Paid Search (m/f/d) to own and scale CLARKs PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax App Campaigns Demand Gen) as well as leadership capability - balancing rigorous optimisation with the ability to set vision forecast growth and influence senior stakeholders.

Experience in insurance fintech or other high-regulation high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments manage strict compliance considerations across different regulatory landscapes and optimise toward down-funnel commercial outcomes.

This role is reporting into the Director Paid Media and is a vital part of Clark Central Growth organisation.

Your key responsibilities:

• Own the paid search roadmap and budget across multiple markets ensuring local nuances are reflected in targeting creative and bidding strategy.
• Align goals with global commercial targets ensuring performance variation across market maturity and competition levels.
• Lead mentor and develop a high-performing in-house global paid search team
• Oversee campaign structures across Google Ads Microsoft Ads and app acquisition channels in multiple territories.
• Champion experimentation: RSAs landing page variants CRO and end-to-end A/B testing
• Develop sophisticated keyword audience and creative strategies tailored to local market propositions
• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
• Own performance forecasting pacing budget fluidity and bidding approaches across different market economics

Requirements

• 5 years in Paid Search with proven ownership of multi-million budgets
• Demonstrated success driving growth across multiple markets managing localisation performance variance and regulatory differences
• Experience optimising across web and native app ideally with MMP fluency (Appsflyer Adjust Kochava etc)
• Strong capabilities with Google Ads Microsoft Ads and GA4
• Hands-on experience operating in conversion-optimised environments (tROAS tCPA) and LTV-based forecasting.
• Prior leadership experience managing teams agencies or internal partners across regions
• Nice to have:
  • Direct experience scaling performance programmes in insurance fintech or other regulated high-value sectors
  • Experience working across additional paid media channels (paid social programmatic display and video)
  • German as first or second language besides English