Digital Marketing Executive (mfd)

We are looking for you to join our great German Marketing Team who is responsible for Germany and Europe.
At FPT Software you are responsible for positioning messaging and for the development of go-to-market strategies for our B2B SaaS solution as an example in our office in Essen or Frankfurt including mobile working option on a fulltime working base (40h/week). You know our Ideal Customer Profiles (ICPs) and Buyer Personas and translate complex features into clear value propositions. With plenty of creative freedom you shape our market perception and build bridges between the product market and revenue teams. Through storytelling sales enablement materials and data-driven go-to-market measures you strengthen adoption demand and growth. Planning events and other fantastic venues in Germany and Europe together with our colleagues in our Vietnam Marketing Team and our HR-Department will be a big task for you.
So join us and create something different!

Tasks

• Conception support and implementation of digital marketing campaigns for lead generation via social networks (XING LinkedIn Facebook and other social networks).
• Create market customer and competitor analysis/research on various industries to increase awareness of the company and brand increase traffic to the companys website and increase conversion rate into leads.
• Use of various tools (Google Ads LinkedIn Facebook).
• Support and further development of our websites portals and social media accounts.
• Further development of varied SEO activities (keyword image optimization).
• Creation and coordination of direct marketing campaigns (mailings newsletters etc.).
• Drafting and reviewing creative content such as emails social media posts website content success stories etc. for different communication channels.
• Close cooperation with web designers and developers to improve UX.
• Tracking of our online performance and derivation of measures by web analytics tools (Google Analytics webTrends etc.).
• Stay up to date on new digital tools and platforms digital marketing trends and new technologies and share your insights with the team.
• Support of sales and account managers and other marketing activities as required.
• Very closely work together with our marketing team in Vietnam.

Requirements

• Bachelors degree in marketing business or related field or equivalent experience.
• Min. 4 years of experience in CRM lifecycle marketing or email/SMS marketing in e-commerce or DTC.
• Hands-on experience with ESP/SMS platforms (e.g. Klaviyo Attentive).
• Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes.
• Ability to thrive in both strategic and tactical execution.
• Strong analytical skills with comfort using data to inform decisions and feedback.
• Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency.
• Excellent communication skills for cross-functional and creative collaboration.
• Strong organizational skills and attention to detail.
• Familiarity with platforms like Global-e for cross-border commerce is a plus.
• Several years of professional experience in Germany (at least three years) and preferably Vietnam or Asia.
• Travel to marketing events within Germany and Europe.

Benefits

• Attractive compensation package with annual bonus payment
• 30 days holiday
• We keep you mobile with the Deutschlandticket
• Corporate benefits offers
• Modern workplace in contemporary offices as well as the possibility of mobile working. Pleasant working environment with flat hierarchies and experienced teams
• Diverse career opportunities through a comprehensive range of further training courses
• Company pension scheme (employer-financed)
• Diverse corporate events

FPT is committed to an inclusive society in which all human rights and fundamental freedoms are respected and upheld.

We welcome applications from people regardless of their ethnic social or national origin gender religion age disability or sexual orientation.