Sales & Marketing Manager

The Opportunity

Premium Parking isseekinga high-energy strategic and meticulously organized Tradeshow & Events Manager. This role is the heartbeat of our brands physical presence across the country. Youwontjust be booking booths; you will be the architect of our event strategy the onsite face of the brand and the digital storyteller who amplifies our presence through social media.

From high-stakes national tradeshows to community-focused local activations you will ensure Premium Parking is represented with excellence efficiency and a clear focus on ROI.

Key Responsibilities

1. End-to-End Tradeshow Management

• Strategic Planning: Curate the annual tradeshow calendar byidentifyinghigh-potential business opportunities.
• Logistics& Execution: Manage all booth bookings equipment rentals shipping and setup requirements.
• Team Coordination: Strategically select sales reps for each show manage their travel/lodging and create detailed SOPs to ensure the team is briefed on goals and scheduling.
• Lead Generation: Partner with the Marketing Insights Manager to deploy lead-gen emails and apps with a pre-show during-show and post-show cadence.
• Pre-Show Sales: Proactivelyschedulemeetings between prospective clients and our sales team prior to the event.
• Partnerships & PR: Work with show coordinators to secure sponsorships and collaborate with our PR team to land speaking opportunities for leadership.

2. National & Local Events

• Off-site Client Events: Full coordination of bespoke client hospitality events in various markets nationwide.
• Local Market Support: Support local sales teamsonsmaller events where a full marketing presenceisntrequired ensuring brand standards are upheld.
• Community Activations: Work directly with our PR agency on in-market activations to cement Premium Parking as an active engaged member of the local community.

3. Social Media & Brand Advocacy

• Channel Management: Lead the brands social media strategy capturingcontent livefrom events and translating our physical presence into digital engagement.
• Campaign Execution: Collaborate with the Product Marketing and Marketing Insights Managers to execute social campaigns that align with broader product launches and company goals.

4. Budgeting & ROI Analysis

• Financial Rigor:Maintainmeticulous tracking of all expenses against the event budget.
• Performance Reporting: Work with the Strategic Sales Director to ensure post-show lead follow-up and calculate the specific ROI for every individual event.

Candidate Requirements

• Experience: Proventrack recordof managing large-scale nationaltradeshowsand high-end corporate events.
• Tech Savvy: Expert-levelproficiencyin Microsoft Office 365 (specifically Excel for budgeting PowerPoint for briefings and Planner for project management).
• Communication& Relationship Management: Exceptional ability to build rapport and communicaterespectfully &effectively across the entire organizationfrom providing clear direction to front-of-house employees to delivering strategic updates to high-level stakeholders and external partners.
• Social Media Fluency: Experience managing professional social media accounts (LinkedIn InstagramFacebookX) with a keen eye for content opportunitiesand ability to createeffectiveA/B Campaigns with ease.
• Travel: Ability and willingness to travel40% of the time to ensure onsite success.
• Location: Must be based in New Orleans.