Product Manager AED Remote

Ontario - Canada

Monthly Salary: $ 83900 - 111800

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Work Flexibility: Remote or Hybrid or Onsite

We are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing collaborating closely with 22 national distributors. The ideal candidate brings strong B2B or B2C marketing experience digital marketing knowledge and a proven ability to influence and engage business partners. This is an exciting opportunity to join a fast-paced high-impact environment shaping marketing strategies driving campaigns and delivering measurable results while supporting the growth of life-saving products.

What you will do:

Understand customer groups including why customers buy the product or service approach for the product or portfolio

Understand the different marketing channel strategies and associated business implications

Track and report results/KPIs to leadership and sales

Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information

Explain different product features to different customers as appropriate to their needs

Maintain customer engagement and deeply understand customer needs

Play a role in developing key strategy documents: strategic plan annual marketing plan product launch plans etc

Understand what customers value and how they perceive different attributes of the product or portfolio

Articulate why the product or portfolio adds value or solves problems for the customer

Create marketing strategies to understand develop and enhance the relationship between the customer and the product or portfolio

Propose objectives for generating clinical evidence and evaluating studies

Tie the business goal of the product or portfolio to the overall goal of Stryker

Synthesize market trends and make recommendations on areas of strategic focus

Develop new strategies sales tools and communication plans for the product or portfolio

Apply clinical knowledge in combination with technical knowledge to educate and articulate value

Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio

Responsible for the obsolescence plan

Provide analytical support to set price

Establish short-range and long-range improvement goals for the product management team and under guidance develop action plans to achieve those goals

Analyze customer satisfaction to assess trends in customer engagement and incorporate trends into strategic planning

Provide marketing intelligence group with key objectives and inputs to drive customer insights

- Develop and implement a social media strategy to stimulate demand increase brand awareness and support partner onboarding in alignment with corporate guidelines.

- Track and report digital engagement metrics including reach conversion and resource downloads.

- Identify and prioritize vertical sectors (e.g. construction schools sports) for targeted market growth of AEDs using customer segmentation and market analysis.

- Collaborate with professional associations and national bodies to expand reach and credibility leveraging co-marketing initiatives and sponsorships.

What you will need

Required:

Bachelors degree required
4 years of work experience required

Preferred:

2 years of medical device or marketing experience preferred
B2B and/or B2C experience preferred

$83900.00 - $111800.00 salary plus bonus eligible benefits. Individual pay is based on skills experience and other relevant factors.

Posted January 9 2026

Travel Percentage: 20%

Required Experience:

Work Flexibility: Remote or Hybrid or OnsiteWe are seeking a dynamic and results-oriented Product Manager to lead marketing initiatives for AED (Automatic External Defibrillator) products across Canada. This role focuses on driving both direct-to-consumer and indirect channel marketing collaborating...