Product Marketing Associate

Pleasant Prairie, WI - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

SUMMARY:

FNA Group is a leading global manufacturer of consumer and industrial pressure washers and other outdoor power equipment. Our highly acclaimed brands include Simpson Delco and CRX and our exclusive licenses with well-known names such as DeWalt Stanley Black & Decker and Craftsman further strengthen FNAs market presence and brand recognition.

FNA is a dynamic high-growth organization driven by our ability to attract and retain top talent. We are currently seeking a Product Marketing Associate to join our growing product development team. If you thrive in a fast-paced environment enjoy multi-tasking solving problems and collaborating with business partners we would love to hear from you!

Primary Purpose:

As a Product Marketing Associate you will analyze the competitive landscape gather market insights and support the positioning of our FNA products across big-box retailers omnichannel platforms independent dealers rental partners and contractor distribution channels. As a member of the product management team you will collaborate closely with cross-functional partners in sales engineering and marketing to develop effective product messaging and support content creation.

Role and Responsibilities:

Build and maintain differentiated value-messaging frameworks value stories and supporting proof points.
In collaboration with marketing develop value propositions product positioning and messaging to ensure each product addresses a clear buyer or user need and differentiates FNA across key market segments.
Support the creation of scripts and messaging for product videos infographics influencer marketing and editorial reviews.
Maintain competitive insights by monitoring market trends competitors and analyst coverage; update tools messaging and positioning as needed.
Leverage the Voice of the Customer (VOC) data to gather document and apply customer quotes and feedback to strengthen messaging and credibility.
Enable sales teams and channel partners by creating clear persona-based materials and training content that is relevant engaging and effective in reaching end users and consumers.
Help to guide the development of retail product cartons and accessory packaging content across multiple FNA-owned and managed brands.

Required skills and qualifications:

Experience supporting product management and product marketing initiatives in a fast-paced environment.
Familiarity with key stages of the product development lifecycle and the ability to contribute to cross-functional projects.
Ability to collaborate effectively with cross-functional teams including sales engineering and marketing.
Exposure to developing and executing product marketing strategies with guidance from senior team members.
Strong written communication and editing skills with the ability to create clear messaging and present ideas effectively to internal stakeholders.

Qualifications:

1-3 years of experience in product marketing product management marketing or a related role; experience supporting product launches within consumer retail brick-and-mortar or omnichannel distribution is preferred.
Proficiency with Microsoft Office applications including PowerPoint Excel and Word.
Strong attention to detail with excellent written and verbal communication skills across in-person phone written and virtual interactions.
Highly organized and detail-oriented with a strong focus on quality accuracy and the ability to manage multiple tasks simultaneously.
Basic understanding of e-commerce and retail buying environments.
Experience within the outdoor power equipment or power tool industry is a plus.
Bilingual proficiency in Spanish and English is a plus.

Education/Certification:

A bachelors degree is strongly preferred; however candidates with a combination of relevant education and professional experience will also be considered.

Other Duties as Assigned:

Provide back-up support for other areas as necessary.
Complete other duties as assigned.

Supervisor Responsibilities:

No supervisory responsibilities initially but opportunities for growth with the potential to lead direct reports in the future.

Required Experience:

SUMMARY:FNA Group is a leading global manufacturer of consumer and industrial pressure washers and other outdoor power equipment. Our highly acclaimed brands include Simpson Delco and CRX and our exclusive licenses with well-known names such as DeWalt Stanley Black & Decker and Craftsman further str...

SUMMARY:

Primary Purpose:

Role and Responsibilities:

Build and maintain differentiated value-messaging frameworks value stories and supporting proof points.
In collaboration with marketing develop value propositions product positioning and messaging to ensure each product addresses a clear buyer or user need and differentiates FNA across key market segments.
Support the creation of scripts and messaging for product videos infographics influencer marketing and editorial reviews.
Maintain competitive insights by monitoring market trends competitors and analyst coverage; update tools messaging and positioning as needed.
Leverage the Voice of the Customer (VOC) data to gather document and apply customer quotes and feedback to strengthen messaging and credibility.
Enable sales teams and channel partners by creating clear persona-based materials and training content that is relevant engaging and effective in reaching end users and consumers.
Help to guide the development of retail product cartons and accessory packaging content across multiple FNA-owned and managed brands.

Required skills and qualifications:

Experience supporting product management and product marketing initiatives in a fast-paced environment.
Familiarity with key stages of the product development lifecycle and the ability to contribute to cross-functional projects.
Ability to collaborate effectively with cross-functional teams including sales engineering and marketing.
Exposure to developing and executing product marketing strategies with guidance from senior team members.
Strong written communication and editing skills with the ability to create clear messaging and present ideas effectively to internal stakeholders.

Qualifications:

1-3 years of experience in product marketing product management marketing or a related role; experience supporting product launches within consumer retail brick-and-mortar or omnichannel distribution is preferred.
Proficiency with Microsoft Office applications including PowerPoint Excel and Word.
Strong attention to detail with excellent written and verbal communication skills across in-person phone written and virtual interactions.
Highly organized and detail-oriented with a strong focus on quality accuracy and the ability to manage multiple tasks simultaneously.
Basic understanding of e-commerce and retail buying environments.
Experience within the outdoor power equipment or power tool industry is a plus.
Bilingual proficiency in Spanish and English is a plus.

Education/Certification:

A bachelors degree is strongly preferred; however candidates with a combination of relevant education and professional experience will also be considered.

Other Duties as Assigned:

Provide back-up support for other areas as necessary.
Complete other duties as assigned.

Supervisor Responsibilities:

No supervisory responsibilities initially but opportunities for growth with the potential to lead direct reports in the future.

Required Experience:

Key Skills

Digital Marketing
Marketing
MailChimp
Business Management
Constant Contact
HubSpot
Responsys
Email Marketing
Adobe Photoshop
Social Media Management
Copywriting
Adobe Indesign

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About Company

FNA Group

FNA Group, headquartered in Pleasant Prairie, Wisconsin is one of the most vertically integrated manufacturers of pressure washers and other power equipment. Available products include brand names such as Simpson®, Delco®, POWERWASHER®, AAA Pumps® as well as private label products for ... View more

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