Marketing Activation Lead
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Job Summary
At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.
Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
Certilogo part of the eBay Group is a fashion-tech company passionate about Connected Products that transform physical fashion and luxury items into interactive digital assets using QR codes and NFC technology. The team operates where technology fashion sustainability and regulation meet. They help brands authenticate products satisfy EU Digital Product Passport requirements enable circular services and develop new engagement opportunities.
As Communication & PR Lead you will develop and expand Certilogos global voice across media digital channels influencers and industry platforms. Reporting to the Head of Marketing this role links communication strategy with commercial priorities collaborating closely with Sales Product agencies and eBay Group partners to increase visibility credibility and long-term brand value across regions.
What you will accomplish:
Define and deliver a global communication and editorial strategy that supports brand positioning business priorities and market-specific objectives.
Build consistent high-quality storytelling across earned owned shared and selected paid channels adapting messages for different audiences sectors and geographies.
Translate technology product innovation data and regulatory topics into clear engaging and commercially relevant narratives.
Increase global visibility and authority through PR media relations influencer/KOL programs partnerships and industry events.
Develop coordinated communication plans that support brand partnerships events and designer collaborations before during and after activation.
Work in close partnership with Sales to guarantee communication initiatives boost brand credibility support lead generation and enable commercial growth.
Track performance across PR media influencers and paid activity using insights to refine messaging and optimize future campaigns.
What you will bring:
Demonstrated experience in communication PR or brand storytelling roles ideally within fashion luxury technology or innovation-focused environments with international scope.
Strong writing and storytelling skills with the ability to develop both long-form editorial content and concise messaging for diverse audiences.
Experience adapting tone and narratives for different personas markets and business goals while maintaining a consistent brand voice.
Ability to lead multiple projects at once balancing thoughtful organization with hands-on content creation and refinement.
Confidence working with agencies media influencers designers commercial teams product teams and senior collaborators.
Curiosity and interest in technology fashion sustainability and regulation and how these areas build future industry narratives.
Strong organizational abilities and keen attention to detail capable of producing high-quality work in a fast-paced cross-functional setting.
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Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Founded in 1995 in San Jose, Calif., eBay (NASDAQ: EBAY) is where the world goes to shop, sell and give. Whether you’re buying new or used, common or luxurious, trendy or rare – if it exists in the world, it’s probably for sale on eBay. Our great value and unique selection help every ... View more
