Business Marketing Consultant REQUEST FOR PROPOSALS

Lutheran Social Services Of The Nat

Job Location:

Washington, AR - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

About LSSNCA

Lutheran Social Services of the National Capital Area (LSSNCA) has served individuals and families across Maryland Virginia and Washington D.C. for more than a century fostering resiliency self-sufficiency and access to opportunities.

In response to the changing funding environment LSSNCA is expanding to a social enterprise model that generates earned revenue to sustain and strengthen its mission-driven programs.

In 2025 LSSNCA launched affordable immigration legal services and will launch two additional social services in retail and behavioral health in 2026

Current marketing efforts include paid Google Search and Advertisements. However LSSNCA is seeking a strategic partner to address challenges such as:

Limited brand awareness for social enterprises.
New customer acquisition.

Opportunity Summary

Lutheran Social Services of the National Capital Area (LSSNCA) invites individuals or firms to submit proposals to develop and implement multi-channel strategies to drive qualified leads for three newly launched and upcoming social enterprise services.

Scope of Work

The selected consultant or agency will be responsible for strategy development implementation and optimization including:

Search Engine Optimization

Paid Media Strategy and Management
- Google Search and Ads
- Recommendations for additional paid channels
Social Media Support
- Paid and organic strategy recommendations

Performance Reporting
- Weekly performance snapshots
- Monthly reporting with insights trends and recommendations

Goals and Objectives

The consultant or agency will support the following goals and objectives:

Introduce and position LSSNCAs social enterprise services in the DMV market
Enhance awareness for each social enterprise
Drive traffic to social enterprise webpages
Improve qualified lead volume and quality with clear performance benchmarks

Targeted Audience

Primary audiences include:

Individuals and families in the D.C.-Maryland-Virginia (DMV) region with ability to pay affordable below-market rate services.
Socially conscious individuals who value:
- Community impact
- Mission-aligned purchasing decisions

The consultant or agency should demonstrate experience in marketing services where trust accessibility and social impact are key decision drivers.

Qualifications

Proposal Requirements

Proposals must include:

Agency overview and relevant experience

Case studies or examples of lead generation

Proposed approach and strategy
Timeline that includes:
- Onboarding
- Strategic development
- Campaign launch
- Reporting metrics and cadence

Detailed pricing including:
- Management fees
- Media spend allocations
- Additional costs

Team structure and roles assigned to the project

Submission deadline: January 30 2026
Interviews: Week of February 2
Project start date: February 16 2026

Submission Instructions

Send proposals to: Melina Roche
- Subject line: Business Marketing Consultant Proposal Your Name

Evaluation Criteria

Proposals will be evaluated based on:

Experience with lead generation and performance marketing
Strategic approach and creativity

Proven results supported by data and metrics

Cost-effectiveness and transparency

Alignment with LSSNCAs mission values and brand voice

Required Experience:

Senior IC

DescriptionAbout LSSNCALutheran Social Services of the National Capital Area (LSSNCA) has served individuals and families across Maryland Virginia and Washington D.C. for more than a century fostering resiliency self-sufficiency and access to opportunities. In response to the changing funding enviro...