Director of Demand Generation

About CAI

CAI Software builds digital work execution platforms and software solutions that help manufacturing businesses operate with greater clarity and control. Our people bring structure to complexity by replacing fragmented paper-based processes with connected digital workflows that improve visibility compliance and decision-making in real industrial environments. With 45 years of experience and a presence across 10 countries CAI combines deep industry understanding with practical technology. Our team consists of 800 employees worldwide who work across 15 core industries and support 5000 customers guided by sound judgment long-term thinking and outcomes that endure.

CAI Business Units and the Markets We Serve

CAI Software is organized into three business units - Graphic Communications Process Manufacturing and Discrete Manufacturing aligned to the markets we serve. This structure allows our teams to stay close to customer needs while operating with the scale and support of a global software company.

This role is part of our Process Manufacturing business unit which provides ERP and operational software to manufacturers that transform raw materials into finished goods through formulas recipes or batch-driven processes. We work with small to enterprise manufacturers across industries such as food and beverage bottling pharmaceuticals nutraceuticals chemicals paint paper tile and supply chain logisticssupporting end-to-end operations from sourcing through production and distribution.

About the Role

We are seeking a hands-on data-driven Director of Demand Generationwho thrives as both a strategic leader and an individual contributor. This role is responsible for driving measurable pipeline accelerating new customer acquisition and supporting customer retention. You will lead our external SEO/SEM agencies own content and event strategy and partner cross-functionally with Sales Product and Support to ensure aligned go-to-market execution.

This is an ideal position for a high-ownership marketer who combines creativity with analytical rigor and is excited to build scalable programs that directly impact revenue.

What Youll Do

Demand Generation & Pipeline Growth

• Own the demand-generation strategy with a relentless focus on pipeline creation conversion and ROI.
• Run and optimize SEO and SEM programs in partnership with external agencies ensuring measurable outcomes.
• Build execute and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel.

Content & Digital Marketing

• Develop and manage an annual content plan including blogs whitepapers case studies email workflows and thought leadership.
• Ensure content aligns to the buyer journey and supports both acquisition and retention.
• Oversee website strategy performance optimization and analytics.

Events & Tradeshows

• Plan and execute industry events and tradeshows from concept to post-event ROI analysis.
• Manage budgets logistics booth presence speaking opportunities and lead capture follow-up processes.

Cross-Functional Collaboration

• Partner closely with Sales to align campaigns enablement materials and lead management processes.
• Work with Product and Support teams to ensure marketing messaging reflects product value customer pain points and market opportunities.
• Participate in go-to-market planning new product launches and customer marketing initiatives.

Analytics & Performance Management

• Build dashboards models and reporting frameworks to track marketing performance and forecast pipeline.
• Continuously test measure and optimize programs for CAC LTV MQLSQL conversion win rates and retention impact.
• Bring a deeply analytical and math-driven approach to decision-making.

What Were Looking For

• 8 years of progressive experience in B2B marketing ideally in SaaS or technology.
• Proven ability to generate pipeline with measurable results.
• Deep expertise managing SEO/SEM programs and agency relationships.
• Strong content marketing background with the ability to write or oversee high-quality materials.
• Experience planning and managing industry events and tradeshows.
• Exceptional analytical skills with proficiency in marketing analytics tools CRM and attribution modeling.
• Ability to work both strategically and hands-on as an individual contributor.
• Strong communication project management and cross-functional collaboration skills.
• Demonstrated ability to thrive in a fast-paced high-accountability environment.

Why Join Us

Youll have the opportunity to drive some of the most critical transformation initiatives in our companys history. This is a highly visible role working directly with senior leadership to shape the future operating model of CAI. Youll bring clarity discipline and execution focus to complex cross-functional programs while gaining exposure across every function of the business.

CAI Software is an EEO/Veterans/Disabled employer.

Equal Employment Opportunity

CAI Softwareis an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color national origin age sex (including pregnancy sexual orientation and gender identity or expression) religion disability genetic information marital status veteran status or any other basis protected by local state or federal law.

Disability Accommodation

CAI Softwareendeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying please contact us at or send an e-mail with your specific accommodation request.

Work Authorization

Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with theImmigration Reform and Control Act of 1986 (IRCA).

Pay Transparency Nondiscrimination

CAI Softwarewill not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c).

Required Experience:

Director