Field Events Marketing Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 130800 - 196200
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
AI at Zapier
Check out our guidance on How to Collaborate with AI During Zapiers Hiring Process including how to use AI tools like ChatGPT Claude Gemini or others during our hiring process - and when not to.
About Zapier:
Were humans who simply think computers should do more work. At Zapier were not just making software were building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. Youll collaborate with brilliant people use the latest tools and leverage the flexibility of remote work. Your work will directly fuel our customers success and as they grow so will you.
Job Description
Zapier is looking for a Field Marketing Manager (Third-Party Events & Partnerships) to build and scale our presence across industry conferences partner-led events and externally hosted experiences.
In this role youll own the strategy execution and optimization of all third-party event motions including sponsorships partner activations and programs that empower teams across Zapier to participate effectively in external events.
This is a high-visibility role that blends thoughtful program design with hands-on execution. Youll collaborate closely with Sales Product Marketing Brand and Partner teams to ensure Zapier shows up with clarity quality and impact and that third-party events meaningfully influence awareness relationships and pipeline.
If you love turning conferences partner events and external platforms into high-impact moments for prospects and customers this role is for you.
About You
You have 68 years of field marketing event marketing or partner marketing experience in a B2B/enterprise environment.
You have deep experience owning third-party event strategy from evaluating opportunities and negotiating sponsorships to designing presence and leading on-site orchestration.
You understand how external events ladder into pipeline creation and acceleration and youre comfortable partnering with Sales and RevOps to connect activity to outcomes.
Youve built or operationalized repeatable playbooks that help companies show up consistently at external events.
You can identify new opportunities (industry events partner activations speaking slots) based on market signals ICP needs and GTM priorities.
Youre an exceptional communicator in a remote-first environment able to drive clarity through documentation async updates and structured planning artifacts.
You thrive as a high-accountability individual contributor and enjoy collaborating across functions without needing authority.
What Youll Do
Own Zapiers third-party event ecosystem
Develop and manage the annual third-party event and sponsorship strategy aligned to GTM and pipeline priorities.
Evaluate event opportunities using criteria based on audience quality persona fit cost impact potential and measurement.
Negotiate sponsorships and build activation plans that maximize visibility and convert interest into sales engagement.
Create repeatable playbooks that allow Sales PMM and other internal teams to participate in external events with consistency and quality.
Partner-led activation programs
Build a partner event enablement program in partnership with Partner Marketing: tooling templates messaging and processes that empower partners to represent Zapier effectively at their events.
Work with the Channel team to operationalize MDF opportunities co-marketing plays and partner-hosted events.
Measurement & insights
Define success metrics across attendance quality meetings created influenced pipeline and brand engagement.
Produce thoughtful pre-event briefs and post-event recaps synthesizing insights results and strategic recommendations.
Use data to guide future investment decisions and refine the third-party event mix.
Cross-functional partnership
Collaborate with Sales PMM Brand RevOps and Partnerships to align on regional priorities personas and goals.
Coordinate follow-up motions with Sales to ensure momentum translates into conversations and deals.
Represent third-party event insights in GTM planning cycles and cross-functional reviews.
On-site execution
Manage vendors logistics and external partners to ensure high-quality delivery of every element of Zapiers presence.
Lead on-site operations as needed bringing consistency and a strong brand presence to all external events.
Application Deadline:
The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.
Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
Zapier relies on dozens of systems that emit data about Zapier and our potential and current users and partners. This data is useful for us to make a better product, better decisions, and understand our weaknesses and opportunities. The data team at Zapier pulls this data from DBs, AP ... View more
