Field Events Marketing Manager

AI at Zapier

At Zapier we build and use automation every day to make work more efficient creative and human. So if youre using AI tools while applying here - thats great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapiers Hiring Process including how to use AI tools like ChatGPT Claude Gemini or others during our hiring process - and when not to.

About Zapier:

Were humans who simply think computers should do more work. At Zapier were not just making software were building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. Youll collaborate with brilliant people use the latest tools and leverage the flexibility of remote work. Your work will directly fuel our customers success and as they grow so will you.

Job Description

Zapier is looking for a Field Marketing Manager (Third-Party Events & Partnerships) to build and scale our presence across industry conferences partner-led events and externally hosted experiences.

In this role youll own the strategy execution and optimization of all third-party event motions including sponsorships partner activations and programs that empower teams across Zapier to participate effectively in external events.

This is a high-visibility role that blends thoughtful program design with hands-on execution. Youll collaborate closely with Sales Product Marketing Brand and Partner teams to ensure Zapier shows up with clarity quality and impact and that third-party events meaningfully influence awareness relationships and pipeline.

If you love turning conferences partner events and external platforms into high-impact moments for prospects and customers this role is for you.

About You

• You have 68 years of field marketing or event marketing experience in a B2B/enterprise environment.

• You have deep experience owning third-party event strategy from evaluating opportunities and negotiating sponsorships to designing presence and leading on-site orchestration.

• You understand how external events ladder into pipeline creation and acceleration and youre comfortable partnering with Sales and RevOps to connect activity to outcomes.

• Youve built or operationalized repeatable playbooks that help companies show up consistently at external events.

• You can identify new opportunities (industry events partner activations speaking slots) based on market signals ICP needs and GTM priorities.

• Youre an exceptional communicator in a remote-first environment able to drive clarity through documentation async updates and structured planning artifacts.

• You thrive as a high-accountability individual contributor and enjoy collaborating across functions without needing authority.

What Youll Do

Own Zapiers third-party event ecosystem

• Develop and manage the annual third-party event and sponsorship strategy aligned to GTM and pipeline priorities.

• Evaluate event opportunities using criteria based on audience quality persona fit cost impact potential and measurement.

• Negotiate sponsorships and build activation plans that maximize visibility and convert interest into sales engagement.

• Create repeatable playbooks that allow Sales PMM and other internal teams to participate in external events with consistency and quality.

Partner-led activation programs

• Build a partner event enablement program in partnership with Partner Marketing: tooling templates messaging and processes that empower partners to represent Zapier effectively at their events.

• Work with the Channel team to operationalize MDF opportunities co-marketing plays and partner-hosted events.

Measurement & insights

• Define success metrics across attendance quality meetings created influenced pipeline and brand engagement.

• Produce thoughtful pre-event briefs and post-event recaps synthesizing insights results and strategic recommendations.

• Use data to guide future investment decisions and refine the third-party event mix.

Cross-functional partnership

• Collaborate with Sales PMM Brand RevOps and Partnerships to align on regional priorities personas and goals.

• Coordinate follow-up motions with Sales to ensure momentum translates into conversations and deals.

• Represent third-party event insights in GTM planning cycles and cross-functional reviews.

On-site execution

• Manage vendors logistics and external partners to ensure high-quality delivery of every element of Zapiers presence.

• Lead on-site operations as needed bringing consistency and a strong brand presence to all external events.

How to Apply

At Zapier we believe that diverse perspectives and experiences make us better which is why we have a non-standard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.

After you apply you are going to hear back from useven if we dont see an immediate fit with our fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!

Zapier is an equal-opportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.

Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .

Application Deadline:

The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.

Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Required Experience:

Manager