Director of Site Merchandising

Hi were !

is a self-funded profitable rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. Were changing the landscape of snacking on nuts dried fruit chocolate and more! We planted our roots in Newark New Jersey during the Great Depression selling premium nuts on Mulberry Streets open-air market. Weve come quite a long way since then taking our multi-generational family business online in 1999. Even after 97 years we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

Whats our team like Were driven collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

We are looking for a strategic data-driven Director of Site Merchandising to own and evolve the end-to-end onsite shopping experience at . This leader will be accountable for how customers discover navigate and shop a high-SKU content-rich assortment across the site. The role blends commercial instinct operational rigor and customer empathy to deliver a site experience that is intuitive inspiring and conversion-focused.

As Director of Site Merchandising you will lead the strategy and execution of onsite merchandising content programming taxonomy and promotional storytelling. You will partner closely with Product Merchandising Growth Marketing Creative and Dig Product to ensure the site experience supports business priorities while remaining customer-first. This role reports to the EVP Growth Marketing & Ecommerce.

What youll do:

Onsite Merchandising Strategy (high SKU count)

• Lead the end-to-end site merchandising approach across thousands of SKUs ensuring products are easy to find well-organized and compellingly presented
• Define and maintain best-in-class taxonomy navigation filters and search strategies that scale with assortment growth
• Balance algorithmic merchandising with human curation to optimize relevance discovery and inspiration
• Set clear merchandising principles and guidelines that the team uses to execute daily site updates consistently and accurately

Site Execution & Operational Excellence

• Own daily weekly and seasonal site programming including homepage modules category pages landing pages and featured collections
• Establish operational workflows QA standards and documentation that enable efficient and error-free execution at scale
• Build and manage a clear promotional and campaign calendar in partnership with Merchandising Marketing and Creative
• Establish workflows standards and governance that ensure speed accuracy and consistency across all onsite content

Performance Analytics & Experimentation

• Monitor site health and performance using key ecommerce metrics including conversion rate AOV click-through rate bounce rate and revenue per visit
• Oversee dashboards and reporting that surface actionable insights and guide decision-making across teams
• Lead an ongoing A/B testing and experimentation roadmap focused on merchandising content placement navigation and messaging
• Translate customer behavior data and insights into clear recommendations and measurable improvements

Customer Journey & Storytelling

• Design cohesive shopping journeys that move customers from inspiration to confidence to purchase (partner closely with acquisition retention and product teams to execute)
• Partner with Creative to ensure strong visual merchandising clear value communication and consistent brand expression
• Apply trend awareness competitive insights and a strong aesthetic point of view to keep the site feeling fresh distinctive and inspiring
• Review and elevate onsite content execution to ensure storytelling aligns with broader brand and commercial goals

Partnership with Product Management

• Collaborate with the Product and Design teams to inform and influence the digital product roadmap through clear business requirements and customer insights
• Provide input on prioritization of features and enhancements related to navigation search merchandising tools and content systems
• Act as a key stakeholder and tester for new site features ensuring solutions meet merchandising and customer needs
• Support usability improvements and conversion optimization while respecting clear ownership boundaries with Product leadership

What youll bring:

• 8-10 years of experience in ecommerce or digital merchandising with significant ownership of onsite merchandising for a high-SKU catalog and prior leadership experience leading a small team
• Proven success managing taxonomy navigation search and large assortments in a consumer ecommerce environment
• Strong analytical skills with the ability to synthesize data research and intuition into clear actions
• Deep experience with A/B testing experimentation frameworks and performance optimization
  Comfort partnering cross-functionally with Merchandising Marketing Creative and Product teams
• A strong customer-first mindset paired with commercial acumen
• Excellent communication skills and the ability to influence without direct authority

What we offer:

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $170000 - $190000 plus annual bonus
• Excellent benefits including a 401K Match
• Paid Maternity Adoption and Paternity leave
• And all the snacks your heart desires a 40% employee discount

**We have a hybrid work environment in our beautiful and state of the art office in Jersey City**

EEO STATEMENT

is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard of actual or perceived race color creed religion national origin ancestry citizenship status immigration status age sex or gender (including pregnancy) gender identity or expression (including transgender status) sexual orientation marital status veteran status physical or mental disability genetic information or any other characteristic protected by applicable federal state or local laws.

Applicants with disabilities who require assistance or accommodation during the application or interview process should reach out to us at