Ad Tech Consultant- Manager
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Job Summary
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About Merkle & Dentsu
Merkle is a leading data-driven customer experience management (CXM) company that specialises in delivering unique personalised customer experiences across platforms and devices. With a 30-year heritage as a data and analytics consultancy Merkle became part of Dentsu in 2016one of the worlds top five agency networks with 60000 employees across 146 countries
Dentsu leads the region in digital media trading. We generate more data drive more audience engagement and track everything. We specialise in applying technology to deliver unmatched ROI for our clients. As a result we take a laser-focused approach to implementing and integrating technology across our digital business
The Role
Every year a larger share of advertising and marketing is bought digitally and companies are turning to advanced technologies to maximise their budgets.
However implementing adtech and martech is complex challenging and ever-changingwhich is why specialist knowledge is essential to ensure its done correctly.
Google Marketing Platform (GMP) is among the worlds most advanced platforms for buying managing and measuring digital advertising. Merkle is one of a select group of companies entrusted by Google to help global businesses set up their technologies the right way.
As an Ad-Tech Consultant- Manager you will lead projects advising some of the worlds biggest companies on how to architect and implement advertising and marketing technologiesincluding GMPto deliver best-in-class digital communications. You will also help companies measure the impact of their media activity using Google and other tracking technologies
Initially the role will focus on consultancy services around Paid Search notably SA360 and Google Ads but will increasingly span multiple platforms. No two client engagements are the same making this an exciting opportunity for a candidate looking to leverage their paid media expertise while gaining exposure to broader platforms data adtech and martech
Life as an Ad-Tech Consultant- Manager at Merkle
You will report to the Ad Tech Consulting Director working across a portfolio of retained clients and project work
Key responsibilities include:
Leading client relationships across technology partner operations assisting businesses with GMP implementation (notably SA360) and features to drive results
Conducting discovery sessions with clients to deeply understand their businesses and translate complex needs into clear technology requirements
Advising clients on how their advertising and marketing technologies should be set up and integrated
Training clients their teams and agency partners on the architecture and best practices youve defined
Contributing to consultancy projects including auditing advertising technologies and creating recommendations to enhance tool and platform usage
Collaborating with vendor technology teams to co-deliver architecture projects and proactively suggest and test product improvements
What You Will Bring to the Team
5 years of experience in digital marketing advertising and/or analytics
Strong knowledge of the Google Marketing Platform stack especially SA360. Experience with DV360 CM360 or Paid Social platforms (Meta Snap Ads) is an advantage
Solid understanding of measurement technologies related to GMP (GA4 Floodlight Enhanced Conversions Consent Mode) and how conversion measurement impacts paid media optimisation
Expertise in performance optimisation strategies and platform features (particularly SA360)
Significant experience working directly with clients and/or internal stakeholders including leading meetings and presentations
Familiarity with platform integrations data flows and campaign taxonomies
Understanding of how to utilise client first-party data to optimise marketing activity within GMP
A few of the benefits
Youll have a great compensation package private health & dental insurance corporate discounts and career development throughDentsuUniversity and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend toclose downthe agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours
Inclusion and Diversity
At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.
We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
#LI-Hybrid
Location:
LondonBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Manager
Key Skills
- Business Process
- Key Stakeholders
- Module
- MM
- QM
- To-Be
- ABAP
- Project Management
- HR
- Java
- BPC
- ECC
- SAP Project
- FICO
