Senior Manager, Marketing Strategy and Insights

Who We Are:

Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Gearbox Firaxis Hangar 13 Cat Daddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers problem solvers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K BioShock Borderlands Tiny Tinas Wonderlands 2KPGATOUR Mafia Sid Meiers Civilization WWE 2K WWE2K Supercard The Quarry and XCOM.

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams toCome as You Areand do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Senior Manager Marketing Strategy & Insights who will drive go-to-market planning for multiple 2K Sports AAA franchises while playing a critical supporting role in paid media strategy and marketing this role you will build regional campaign frameworks partner closely with central media teams to inform full-funnel planning and translate insights into actionable guidance that elevates creative audience strategy and channel performance. This role is highly cross-functional connecting global strategy regional execution and data-driven decision-making across the sports marketing organization.

What Youll Do:

• Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K aligning regional needs with global strategies and franchise objectives.

• Build and manage campaign plans briefs milestones and cross-functional workflows ensuring cohesive activation across Brand Creative Social Influencer Comms and Commercial teams.

• Partner with the Paid Media teams to inform media strategies planning and execution with local insights audience learnings and GTM priorities.

• Perform consumer data analysis and synthesize findings from Research Analytics and Commercial partners into actionable recommendations that strengthen positioning audiences creative and channel performance.

• Support campaign measurement by reviewing performance identifying trends and contributing to optimization and postmortem processes.

• Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging pacing and execution throughout the campaign lifecycle.

• Serve as a key operational and strategic partner across multiple franchise launches helping ensure planning rigor resource coordination and execution excellence.

What Will Make You a Great Fit:

• 5-7 years of progressive brand marketing experience.

• Proven experience building and executing marketing strategies for consumer-facing products.

• Ability to thrive in a fast-paced entrepreneurial environment with ambiguity and complexity.

• Global perspective with experience on global products and understanding regional market nuances.

Bonus Points:

• Experience with gaming live products or entertainment properties with massive franchises.

• Understanding of the sports ecosystem and ability to build impactful partnerships.

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As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

The pay range for this position in California at the start of employment is expected to be between $123200 and $182360 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.