Senior Product Manager – Growth & Acquisition (fmd)

As Senior Product Manager Growth & Acquisition (f/m/d) you own LIQIDs digital new-client growth end-to-end. From the first website interaction to onboarding and the first investment you design and scale high-performing acquisition journeys across different channels (digital offline mail) in close collaboration with Marketing & Sales. You ensure that brand messaging and premium positioning are deeply understood and consistently reflected across product funnel and lifecycle experiences

• End-to-End Growth Ownership:Own the full digital acquisition funnel from Website Exploration Signup Checkout First Investment. You will define and drive North Star and funnel KPIs across marketing and product. Build sustainable repeatable growth systems instead of one-off optimizations that will integrate digital user journeys & emphasize our hybrid human acquisition model.

• Funnel Conversion & Brand Experience:You design and optimize exploration and onboarding journeys together with Product Design and Marketing while ensuring consistent premium branding tone and messaging across all acquisition touchpoints. You translate brand narratives and campaigns into product-native experiences that build trust and drive conversion.

• MarTech Data & Experimentation:You will own and evolve the MarTech stack together with Marketing (tracking attribution CRM lifecycle tooling) define tracking schemas and user properties for full-funnel visibility and run A/B tests experiments and PoCs across marketing and product surfaces.

• Thought Leadership with Hands-on Mentality:You Act as Product Manager and Product Owner for growth initiatives co-lead a cross-functional team spanning Engineering Design and Marketing-adjacent roles. By constantly prioritizing initiatives based on impact brand fit and strategic alignment you will evolve as thought leader for digital growth initiatives.

• Background: 5 years of experience in Product Management Growth or Digital Product roles FinTech or hybrid sales experience is a plus.

• Analytical & Technical Understanding:Hands-on experience with analytics tracking CRM tools & MarTech. Strong understanding of growth funnels conversion optimization experimentation.

• Communication & Language: Fluent in English (German is a strong plus) able to communicate to different stakeholder groups with ease while building strong relationships across Product Design Marketing and Engineering teams.

• Drive & Motivation: Comfortable in fast-paced high-ownership scale-up environments. Personal interest in investment topics is a big plus.

• Diversity: Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.
• Flexibility: We dont complicate your life. Youll find the right balance with flexible work models working hours and remote work options. 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.
• Appreciation: Youll help shape the future of digital wealth management with us in an innovative multi-award-winning company on a growth trajectory with high market relevance and plenty of space for your ideas.
• Development: We support your personal and professional growth with an annual development budget of 1500. Additionally at the start of your tenure at LIQID youll receive high-quality equipment including a MacBook headphones and a display.
• Smart Money: As a LIQIDian youll enjoy attractive terms for our investment strategies a monthly lunch allowance and exclusive discounts with various providers.
• Well-being: Regional organic products keep you fit in the office and our health initiatives or Health Assistance Program go far beyond that.

• Short introductory call with our Recruiting team: A relaxed first get-to-know-each-other conversation.
• Video interview with the Hiring Manager: We discuss whether your experience and expectations for the role align with our requirements.
• Case study: We would like to see how you approach complex challenges and demonstrate your problem-solving skills in a realistic work scenario.
• In-person meeting: You meet the team and gain practical insights into the day-to-day work.