Sales Operation & Marketing Manager

Job Title: Sales Operations & Marketing Manager

Classification: Exempt

***Junior level: 80k Senior level/Manager: 100k-140k (commensurate to years of experience)

What We Do

Forma is a next-generation Contract Development and Manufacturing Organization (CDMO) based in Irvine California. The company was recently formed through the acquisition of the Irvine operations from BioDuro and is operating as a newly established independent entity. As a result Formas standalone online presence is still being built.

We are a lean entrepreneurial organization of approximately 60 employees focused on drug product development and manufacturing for pharmaceutical and biotechnology clients.

Why Forma

Unlike large highly layered organizations Forma operates with a hands-on execution-driven model. Our teams work closely across functions to solve complex technical and operational challenges move quickly and deliver consistently high-quality results.

Employees at Forma are expected to take on meaningful responsibility collaborate directly with colleagues and clients and contribute to building scalable systems and processes as the company grows. This is an environment well suited to individuals who value autonomy technical excellence and the opportunity to help shape a growing organization.

Job Overview/Summary

We are seeking a highly analytical and execution-focused Sales Operations & Marketing professional to support and optimize our commercial engine. This role sits at the intersection of sales marketing and business development ensuring pipeline visibility operational efficiency and data-driven decision-making across the customer lifecycle.

The ideal candidate has experience supporting complex B2B sales cycles preferably in life sciences CRO/CDMO/CRDMO or technical services and is comfortable working cross-functionally with sales scientific teams leadership and external partners.

Essential Functions and Responsibilities

Sales Operations

• Own and optimize the CRM system (Salesforce etc) ensuring accurate pipeline tracking forecasting and reporting
• Build and maintain sales dashboards KPIs and performance metrics (pipeline health conversion rates win/loss analysis sales cycle time)
• Support territory planning account segmentation and opportunity prioritization
• Partner with sales leadership to improve forecasting accuracy and sales process efficiency
• Maintain pricing tools proposal workflows and contract support processes in collaboration with finance and legal
• Ensure data integrity across commercial systems and reporting tools

Marketing Operations & Execution

• Execute and track marketing campaigns supporting lead generation account-based marketing (ABM) and brand awareness
• Manage inbound lead routing scoring and handoff to sales
• Support development of marketing collateral (presentations case studies one-pagers technical brochures)
• Coordinate conference trade show and industry event logistics and ROI tracking
• Analyze campaign performance and optimize spend messaging and channel mix

Cross-Functional Collaboration

• Act as the commercial operations liaison between sales marketing scientific teams and executive leadership
• Support strategic planning initiatives with data analysis and market insights
• Enable consistent messaging and positioning across the commercial organization
• Assist in customer lifecycle management from lead through contract execution

This job description is subject to change at any time.

• Bachelors degree in business marketing life sciences or a related field
• 37 years of experience in sales operations marketing operations or commercial operations
• Experience supporting B2B sales in life sciences CRO/CDMO/CRDMO biotech or pharmaceutical services
• Strong CRM and reporting experience (Salesforce preferred)
• Advanced Excel/Google Sheets skills; comfort working with dashboards and analytics
• Excellent organizational communication and stakeholder management skills

Preferred

• Experience with long technical sales cycles and enterprise accounts
• Familiarity with GMP GLP or GCP environments
• Experience with marketing automation tools (HubSpot Marketo Pardot)
• Exposure to pricing models for research development or manufacturing services

We offer full health benefits paid vacation and sick leave an aggressive bonus structure and market-competitive salaries to all our addition Forma provides employees with a variety of engaging employee and community outreach events. We strive to reward and promote employees who exhibit our values of Accountability Respect Tenacity Results and Integrity.

EOE and Accommodation

We value diversity and are proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status pregnancy citizenship marital status gender expression genetic information political affiliation or any other characteristic protected by law. Forma provides reasonable accommodation in job application procedures for qualified individuals with disabilities and disabled veterans. If you need accommodation in connection with the recruiting process due to a disability you may use the alternative methods by emailing If you are selected to interview for a position you may also request an accommodation with our team directly.

Notice to Agency and Search Firm Representatives

Forma is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Forma employee by a third-party agency and/or search firm without a valid written & signed search agreement will become the sole property of Forma. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.

Required Experience:

Manager