Head of Experiential Hybrid Berkshire

Head of Experiential - Hybrid - Berkshire

Packagek Benefits BonusFull-Time Permanent

Are you ready to redefine how brands show up in the real world
Were looking for a Head of Experiential to lead bold immersive retail-focused brand experiences that captivate shoppers shift behaviour and drive measurable commercial is a role for a visionary leadersomeone who blends creativity strategy and commercial thinking to elevate brand interactions and transform the in-store experience.Your MissionTake ownership of the experiential function and lead the development of innovative retail experience campaigns. Youll guide a passionate team shape future-focused strategies and drive growth through new business wins and deeper insight-led client partnerships.What Youll Lead

• Innovation First: Transform traditional retail marketing by reshaping and elevating our experiential offering.
• Business Growth: Drive new business opportunities while growing and developing existing client relationships.
• Retail Expertise: Be the authority on shopper behaviour retail trends and omnichannel brand engagement.
• Creative Direction: Inspire your team to produce standout experiential campaigns that fuse commercial goals with creative excellence.
• Commercial Ownership: Oversee revenue margin and performance metrics to ensure strong financial success.

How Youll Lead

• Build motivate and empower a high-performing creative and commercial team.
• Drive a culture of excellence innovation and accountability.
• Influence senior stakeholders with strong insight foresight and strategic thought leadership.
• Challenge conventional thinking and champion transformation across all experiential touchpoints.

What Youll Bring

• Proven experience leading high-impact experiential or retail-focused teams within FMCG alcohol consumer tech or related industries.
• A unique blend of creativity and strategic thinkingable to shape big ideas and deliver meticulous execution.
• A strong track record of winning new business and growing client accounts through results-driven insight-based work.
• Deep understanding of the retail landscape shopper psychology and how bricks-and-mortar spaces evolve within the digital age.
• Confidence working with senior stakeholders and leading cross-functional teams.

Your Impact

• Transform Retail: Turn everyday shopping into unforgettable brand experiences.
• Elevate Brands: Help brands become category leaders through strategic creative in-store activations.
• Drive Growth: Play a key role in expanding the experiential capability and its commercial success.

You Are

• A natural leader who inspires energises and elevates teams.
• A challenger who sees opportunity in every obstacle.
• A collaborator who builds trusted relationships.
• A visionary with the courage to redefine whats possible in experiential marketing.