Senior Digital Marketing Executive (SEO)

London - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Team Direct Acquisition

Working Pattern - Hybrid 2days per week in either the Vitality Bournemouth or London offices.Full time hours

We are happy to discuss flexible working!

Top 3 skills needed for this role:

On-page SEO and content optimisation expertise
Ability to manage multiple SEO projects
Proficiency with Ahrefs and other SEO tools

What this role is all about:

Key Actions

On-Page SEO Excellence: Continuously optimise pages so they are context-led answer real user queries and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure metadata and internal linking for maximum visibility while maintaining quality and relevance.
SEO Guides Ownership: Manage the creation and optimisation of SEO guides which contribute significantly to overall impressions leads and sales. This includes deciding on topics briefing agencies and copywriters ensuring compliance approval and publishing via the CMS.
Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content benchmark against leading other sites and create comprehensive roadmaps to guide improvements and new opportunities.
Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs ensuring Vitality remains competitive in emerging search environments.
Link-Building & PR Collaboration: Lead link-building projects in collaboration with PR including shaping the story creating landing pages and keeping the Research and Insights hub up to date.
Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.

What do you need to thrive

Degree-level education or equivalent with deep expertise in your discipline built through significant experience in a relevant role or sector
Proven ability to juggle multiple on-site SEO projects simultaneously keeping everything organised prioritised and on track
Naturally curious and proactive with a genuine passion for staying ahead of SEO trends and algorithm shifts
Collaborative team player eager to contribute to shared optimisation goals and amplify collective success
Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly
Highly skilled in Ahrefs with bonus familiarity across Screaming Frog SEMrush or Moz
Detail-driven problem solver quick to spot issues and ensure every page performs at its very best

So whats in it for you

Bonus Schemes A bonus that regularly rewards you for your performance
A pension of up to 12% We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance With its own set of rewards and benefits
Life Assurance Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successfulin your application and join us at Vitality this is our promise to you we will:

Help you to be the healthiest youve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.

About You

About Us

Were really excited to announce that we have recently been awarded Top 10 Best Places To Work in The Sunday Times Awards 2024!

Vitality is a multi-award-winning UK insurance brand here to make the world a healthier happier place.

Weve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.

Plus you get to join our 1.7 million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if were the right fit for you We cant wait.

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Diversity & Inclusion

At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.

Vitalitys approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.

Required Experience:

Senior IC

Team Direct AcquisitionWorking Pattern - Hybrid 2days per week in either the Vitality Bournemouth or London offices.Full time hoursWe are happy to discuss flexible working! Top 3 skills needed for this role:On-page SEO and content optimisation expertiseAbility to manage multiple SEO projectsProfici...