Director, Product Marketing
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Role Summary:
As Director of Product Marketing you will serve as the primary voice of the product in the market developing positioning and go-to-market strategies that resonate with target audiences while reinforcing the companys new brand identity across all this role you will lead efforts to align sales and marketing under a unified message evolve brand and product strategy collaborate with leaders in Marketing Product and Sales and manage a Product Marketing team to deliver cohesive differentiated storytelling and execution
Responsibilities
- Develop clear differentiated product positioning and messaging that ties Filevines ecosystem to customer needs and market opportunities.
- Align sales and marketing on unified on-brand messaging and storytelling across all channels.
- Partner with Sales Enablement to create compelling materials and deliver training for sales teams.
- Lead end-to-end go-to-market (GTM) strategies for product launches and feature rollouts including planning execution timelines goals and success metrics.
- Own the evolution of product naming conventions and hierarchy to ensure consistency and brand alignment.
- Drive cohesive product narratives across marketing sales and customer communications while building programs to boost adoption engagement and retention.
- Map customer journeys to reduce friction maximize deal size and identify growth opportunities; collaborate with sales and executives on optimal pricing and packaging.
- Track key KPIs (adoption engagement NPS retention win/loss) and establish a formal win/loss analysis program to refine GTM strategies digital campaigns and product direction.
- Lead and mentor the Product Marketing team in conducting market/competitive research developing and validating personas creating collateral (one-pagers eBooks white papers) and executing product/feature launches and adoption initiatives.
Qualifications
- 5 years of experience in product marketing leadership preferably in B2B tech or SaaS
- Proven track record leading GTM strategy launch execution and messaging development
- Exceptional storytelling ability rooted in customer insight and data
- Strong cross-functional collaboration across Product Sales and Marketing teams
- Strategic and analytical mindset with a focus on measurable business outcomes
- Bachelors degree in Marketing Business or related field
Nice to Have
- Experience in product management or sales enablement
- Prior success supporting a rebrand or brand evolution initiative
- Familiarity with legal tech SaaS platforms or enterprise software
Filevine is an Equal Opportunity Employer. Qualifications for employment promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race creed religion color age national origin sex disability veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability or if you have concerns related to Filevines equal employment opportunities you may contact us atemailprotected
Cool Company Benefits:
- A dynamic rapidly growing company focused on helping organizations thrive
- Medical Dental & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to whats outlined in our.
Communication about this opportunity or any open role at Filevine will only come from representatives with email addresses using . Other addresses reaching out are not affiliated with Filevine and should not be responded to.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Empower your law firm and improve efficiency with Filevine's AI-powered legal case management software. From intake, legal drafting, calendaring, & more.
