Creative Strategist

London - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

great to have you here thanks for checking out this role.

TL;DR: we are looking for a Creative Strategist who can turn inspiration (from trends organic posts and other ads) into high-performing ads write hooks and scripts brief creators and help us produce a lot of ads every single month. Youll also help expand and level-up Synthesias small but fast-growing creator community finding new creators and enabling them to produce winning ads at scale. If you can spot a winning angle just by scrolling your feed and turn that instinct into a clear actionable brief this ones for you.

Welcome to the video first world!

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If youre reading this and nodding check out ourbrand video.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high-quality video production remains complex and challenging to scale - until now.

Meet Synthesia

Were on amission to make video easy for everyone. Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share high-quality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Readstories from happy customersand what 1200 people say on G2.

In 2023 we were one of 7 European companies to reach unicorn February 2024 G2 named us as the fastest growing company in the 2025 we announced our series D total weve raised over $330M in funding from top-tier investors including NEA Atlassian Ventures WiL PSP Growth and existing investors such as Accel Nvidia Kleiner Perkins GV and top founders and operators including Stripe Datadog Miro Webflow and Facebook.

About the role:

This role sits at the heart of our performance creative engine.

As a Creative Strategist youll work closely with our Creative Strategy Lead performance marketing team motion designers and our early but fast-growing network of content creators. Your mission is simple: Create winning ads.

Youll be the one researching trends hunting for and developing scroll-stopping ad concepts and turning those insights into weekly creative briefs that creators and our internal team can execute on immediately.

What youll do:

produce weekly creative directions for our internal ad production engine: performance-driven creative angles for different audiences & use cases
produce weekly creative briefs for creators (multiple hooks for each concept script outlines visual hook examples)
manage the entire flow of creator-generated ads reviewing submissions giving feedback and making sure we shipa lot of ads every month
find new creators evaluate their potential and help grow and strengthen Synthesias small but fast-growing creator community

Your success winning ads that spend real budget creators who are guided and enabled and a high volume of fresh ideas feeding our testing pipeline.

This role is fast-paced high-ownership and extremely creative. Nobody will tell you what you can or cant try. If you have a crazy idea you just go for it.

You have:

You know how to scroll social with purpose: identifying hooks angles and patterns that could work as a B2B ad
You have strong direct-response instincts: hooks angles problemsolution CTA psychology
You understand social media trends (TikTok Meta Shorts)
Youre organized and can manage multiple creators scripts and deliverables
You know how to write a structured brief for an ad
You know how to give clear actionable feedback to an ad you dont like
Youre a self-starter who brings good energy ownership and accountability: you get an idea prototype it and push it forward without waiting for permission
You have a couple of years of experience working in performance marketing / paid social space
Youre excited about scaling an early-stage creator community finding new creators improving quality and establishing stronger collaboration processes

Some extra skills that would be awesome:

Experience being in front of the camera (UGC YouTube TikTok etc.)
Experience filming and editing your own content
Experience in using / prompting creative AI tools Veo Kling Nano Banana
You have used tools to automate part of your job in the past
Good sense of humour

These arent required but they will make your job of making ads and briefing creators much easier.

Location: remote or from one of our amazing offices (your choice!)

Who youll work with:

Our lead creative strategist (your closest partner-in-crime)
Our performance marketing team who constantly test and scale the ads you produce
Our motion design team who can help bring more polished concepts to life
A network of content creators whom youll brief manage and give feedback to
New creators youll scout onboard and integrate into Synthesias small but expanding creator community

Youll operate inside a super collaborative creative environment but youll also have full freedom to explore new ideas.

Why this role is unique

We produce a lot of ads monthly (check out our Meta and LinkedIn ad library)
Youll have huge creative freedom no slow approvals no unnecessary layers
Youll have time and support to do your best work yet
Youll help make ads that reach millions every week
Youll be working at the cutting edge of synthetic media
Youll directly influence revenue by generating winning ads

If you love fast cycles bold experimentation and turning creativity into performance youll thrive here.

Whats the hiring process like

You apply for the job

First intro call

We give you a simple task

Task review call

Final call with the team & job offer

great to have you here thanks for checking out this role.TL;DR: we are looking for a Creative Strategist who can turn inspiration (from trends organic posts and other ads) into high-performing ads write hooks and scripts brief creators and help us produce a lot of ads every single month. Youll als...