Digital Marketing Performance Analytics Lead

• Location: Sydney Melbourne or Brisbane
• Permanent Role
• Payband 5

About the Role

Are you passionate about data-driven marketing and ready to shape the future of customer engagement Were seeking a Digital Marketing Performance Analytics Lead to embed a performance-driven culture within our Digital and Customer Marketing team.

Youll ensure performance metrics are visible aligned to targets and drive actionable insights that shape growth and retention strategies across our 1-1 channels.

Key Responsibilities

• Monitor and analyse growth and retention marketing performance across email and SMS channels delivering timely and accurate reporting.
• Own and evolve dashboards providing clear visibility of targets KPIs and performance drivers.
• Deliver actionable insights to influence growth and retention marketing strategies.
• Identify growth opportunities and churn risks shaping data-led interventions to enhance customer engagement.
• Lead structured test-and-learn initiatives to optimise engagement conversion and lifecycle performance.
• Maintain robust data governance ensuring accuracy and quality control.
• Coach team members on campaign performance segmentation and self-service analytics.
• Collaborate with MarTech Marketing Operations Portfolio and agency partners to enhance automation and scalability.

About You

• Bachelors degree in marketing statistics analytics data science business or related field.
• Proven experience in marketing analytics digital analytics or a closely related discipline.
• Hands-on experience with customer 1-1 channel data (email SMS).
• Advanced proficiency and/or Certification in Salesforce Marketing Cloud (mandatory).

Key Capabilities & Technical Competencies

• Ability to embed a performance-driven culture and set clear expectations.
• Deep understanding of customer behaviour and lifecycle levers.
• Strong cross-functional collaboration and presentation skills.
• Excellent project relationship and workflow management skills.
• Advanced skills in email and SMS marketing Salesforce Marketing Cloud Tableau Adobe Analytics and GA4.
• Strong SQL(BigQuery) capability for audience extraction and campaign analysis.
• Expertise in building customer segments and interpreting dashboards.
• Experience in experimental design (A/B testing lift testing optimisation).
• Ability to distil complex data into actionable recommendations.

Nice to Have

• Experience with push and in-app channel data.
• Experience in Salesforce Data Cloud.
• Proficiency in Python for data manipulation and analytics.
• Experience with ad buying platforms (SA360 DV360 CM360 The Trade Desk) Adobe Campaign and Responsys.
• Exposure to paid media technologies (SEM social digital display).

What we can offer you:

• Discounts and offers on a range of insurance products
• A range of flexible working and leave options including 20 weeks paid parental leave 4 weeks secondary carer parental leave and unlimited paid emergency response leave.
• Invest in your brighter future with ongoing study support and career development programs.
• Give back to our communities with payroll giving donation matching and paid volunteer leave.
• Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

Employee benefits Suncorp Group

At Suncorp we believe we are our best when our workforce is as diverse talented and passionate as the communities in which we live and operate and where our people feel included valued and connected. We are passionate about inspiring our people by creating a diverse accessible and inclusive culture offering flexible work career development and internal mobility and building connected relationships amongst our team members and with our customers

Advertised: 08 Jan 2026 AUS Eastern Daylight Time
Applications close: 15 Jan 2026 AUS Eastern Daylight Time