Assistant General Counsel- Technology, Digital, & Direct Selling

Position Overview

We areseekinga highly skilled product-focused and technology-savvy in-house attorney to serve as atrusted strategic partner and decision-makeracross critical business areas including direct selling digital platforms emerging technologies privacy beauty and connected devices and global distributor models.

This role functions asembedded product and business counsel partnering closely with senior leaders and cross-functional teams throughout the end-to-end product lifecycle across digital platforms software mobile applications and technology-enabled commercial models. The ideal candidate brings strong legal and business judgment deep understanding of technology-driven business models and global regulatory frameworks and the ability torecommend clear paths forwardand whereappropriate make legal determinationsto enable growth and executionin a fast-paced innovation-driven environment.

Key Responsibilities

Direct Selling Market & Distribution Models

• Serve as a strategic legal partner supporting global direct selling and network marketing models including drafting andmaintainingdistributor agreements sign-up flows and digital onboarding processes.

• Interpret and apply direct selling MLM consumer protection and platform-based sales regulations toshape compliant scalable business modelsacross global markets.

• Design and operationalize policies governing commissions performance incentives and sales representative conduct balancing regulatory expectations with commercialobjectives.

• Partner with operations and digital teams tobuild platform governance and compliance frameworksthat scale with distributor-facing tools and global growth.

Affiliate Influencer & Digital Marketing Programs

• Draft negotiate and structure affiliateinfluencer andcreatoragreements including AdTech-enabled and social commerce models.

• Provideproduct-level guidance on digital attribution models cookies and tracking technologies consent management platforms (CMPs) and disclosure frameworks.

• Ensure compliant and scalable execution of digital marketing strategies across global channels including FTC advertising rules social media regulations and platform terms.

Policies Procedures & Risk Management

• Develop implement andoperationalizepractical legal frameworks internal policies and proceduresthat support innovation and global expansion.

• Partner with senior leadership toevaluate risk recommend paths forward and enable informedtimelybusiness decisions.

• Provide go-to-market (GTM) legal leadership for new products features and technology-enabled business models.

Technology Product & Digital Innovation

• Act as lead product counsel for digital platforms software mobile applications firmware-enabled products and connected devices.

• Embed legal judgment into the software development lifecycle (SDLC) supporting Agile and DevOps teams with feature-level review and launch readiness.

• Draft and negotiate SaaS agreements cloud services contracts API licenses EULAs Terms of Service and technology procurement agreements.

• Oversee open-source software (OSS) compliance platform governance licensing strategy and technology commercialization efforts.

• Ensure legal frameworks support e-commerce platforms subscription models digital payments and online marketplaces including click-wrap and browse-wrap agreements.

Privacy Data Protection & Security

• Design and implement privacy-by-design and data governance frameworks in compliance with GDPR CCPA/CPRA and other global privacy regimes.

• Providepractical guidance on data minimization cross-border data transfers vendor risk management and data processing agreements (DPAs).

• Partner with security and IT teams on incident response playbooksbreachnotification obligations and regulatory reporting.

• Guideconsumer and employee data practices digital tracking technologies and cybersecurity risk mitigation strategies.

Cross-Functional Collaboration & Enablement

• Serve as anembedded legal partnertoproduct engineering marketing privacy and operations teams.

• Deliverbusiness-firstlegal guidancethat enables innovation while managing risk.

• Develop and deliver training for internal teams onlegal bestpractices regulatory trends and platform compliance.

• Coordinate with external counsel and regulators on complex or high-risk matters as needed.

Strategic Counsel

• Stay current on emerging legal and regulatory developmentsimpactingtechnology digital commerce privacy and direct selling.

• Exercise strong legal and business judgment to recommend practical paths forward enabling scalable solutions in a rapidly evolving regulatory landscape.

• Counsel senior leadership on risk-based decision-makingproviding clear recommendations and whereappropriate making legal determinations to enabletimelyexecution.

What Success Looks Like in This Role

• Digital and technology teams view you as atrusted proactive partnerwho collaborates on business solutionsnot just legal issues.

• New digital products and platformslaunchefficiently withscalable compliance built into the design.

• Legal frameworks enable growth across global markets while effectively managing regulatory and reputational risk.

• Senior leadership relies on you forclear business-oriented judgmentin complex and fast-moving situations.

Qualifications

• J.D. from an accredited law school.

• Admission to the bar in at least one U.S.jurisdiction with the ability to practice in or support matters involving Utah and global markets.

• 5 years of experience in corporate transactional or product-focused legal roles preferably in technology-enabled or consumer-facing businesses.

• Demonstrated experience drafting and negotiating complex commercial agreements including distributor affiliate SaaS licensing and digital platform agreements.

• Working knowledge of digital technologies data privacy frameworks e-commerce regulations and consumer protection laws.

• Proven ability to manage complex matters prioritize effectively and communicate decisively with senior business stakeholders.

• Experienceoperatingin a fast-paced iterative and growth-oriented environment.