Demand Generation Manager (3936)
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Enabling safe and rewarding digital lives for genuine people everywhere
We make it our mission to ensure more genuine people have digital access to opportunities and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age location or background genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
Performance Marketing
The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions campaign managers partner marketing and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team and they create scalable growth for the business.
Demand Generation Manager
The Demand Generation Manager is responsible for planning delivering and optimizing impactful campaigns that create pipeline and revenue globally and with a particular emphasis on the US region. This role will be one of the primary campaign owners on the marketing team and will coordinate with content product marketing marketing operations and others to build high-performing multi-channel programs.
What you will do
- Plan manage and deliver campaigns that support pipeline and revenue growth from GBGs core audience segments including both existing customers and new business
- Proactively identify opportunities for growth and brainstorm creative campaign activations
- Build webinars email campaigns lead nurturing programs and more
- Continuously test and learn best practices for demand generation tactics and identify opportunities for improvement
- Measure and report on campaign performance and contribution to pipeline and work with sales to ensure closed loop follow up with every good lead
Requirements
- Proven results managing campaign marketing for a global technology business especially to an enterprise target audience
- Experience with HubSpot Salesforce 6sense or similar technologies
- Ability to combine analytics and creativity for campaign planning and optimization
- Familiarity with the latest best practices in B2B demand generation tactics
Benefits
To find out more
As an equal opportunity employer we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why were a great place to work drop an email to and well be in touch. You can also find out more about careers at GBG and check out our current opportunities at Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance t ... View more
