Director, Marketing Operations and Strategy
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Analytic Partners is a global leader in commercial measurement and optimization turning data into expertise for the worlds largest brands for 25 years.
With clients in 50 countries and global offices across New York City Miami Dallas Dublin London Paris Singapore Shanghai Munich Poznan Sydney Melbourne Charlottesville and Denver were growing fast. And were looking for top talent to join us in shaping the future of analytics.
To learn more about what we do visit and see why were recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What youll be doing:
- The Director of Marketing Operations leads the operational engine of the marketing organization. Reporting to the Vice President of Marketing this strategic execution-focused role is accountable for driving predictable pipeline growth operational efficiency and measurable ROI across all marketing investments.
- You will align strategy technology data and process across marketing sales finance and other cross-functional partners to enable scalable go-to-market execution. This role oversees strategic planning campaign and CRM operations workflow and project governance marketing budget management and performance reportingensuring marketing operates with rigor speed and accountability.
- You will serve as the operational bridge between Marketing Sales RevOps and Finance translating insights into continuous optimization recommendations across all marketing programs.
- Establish and evolve scalable project management methodologies that drive operational rigor speed and accountability ensuring marketing programs launch on time and on budget
- Ensure alignment and consistency across demand generation brand product marketing and creative teams
- Oversee end-to-end campaign workflows including prioritization resourcing and delivery
- Partner closely with SalesOps and RevOps on pipeline reporting forecasting inputs and process alignment
- Lead all aspects of CRM and marketing automation operations including workflows SLAs reporting and enablement of multi-channel programs across all lifecycle stages
- Own lead and account scoring strategies segmentation acquisition and routing processes in partnership with Sales and SDR teams
- Optimize lead management processes and enforce funnel tracking and data standards across systems
- Establish data governance compliance and quality standards while delivering dashboards reporting and insights that inform decision-making and optimization
- Own and evolve the marketing technology ecosystem including (but not limited to) MAP CRM integrations ABM platforms email management attribution and data enrichment tools
- Partner with third-party agencies to manage and optimize the company website and organic growth programs including SEO GEO and AEO strategies ensuring performance is measurable and aligned to pipeline goals
- Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance digital media PR events industry trends and other marketing initiatives
- Deliver clear actionable insights on marketing performance to stakeholders across Marketing Sales Customer Engagement and Finance to ensure alignment of data-driven go-to-market strategy
- Assist in preparing executive-level presentations including quarterly Board of Directors materials
- Drive process alignment across Sales and Marketing including lead management revenue performance reporting and system integrity
- Own marketings accountability for corporate governance including procurement vendor onboarding and financial controls
- Partner with Legal and Finance to ensure marketing operations adhere to all applicable policies compliance standards and workflows
- Oversee the marketing budget in partnership with Marketing leadership and Finance including annual planning forecasting and ongoing management across functions and regions
- Partner with Finance and Accounts Payable to ensure accurate budget allocation forecasting discipline and alignment with company-wide financial standards
- Maintain real-time visibility into budget status through regular reviews variance analysis and reconciliation
- Own processes for expense tracking accruals reporting and compliance driving accountability across the marketing organization
Project Management Workflow & Process
CRM Marketing and Campaign Operations
Performance Reporting and Governance
Budget Management
What we look for in you:
- 8 years of experience in Marketing Operations within B2B enterprise or SaaS environments
- Expert-level understanding of CRM and marketing automation platforms (e.g. Salesforce HubSpot)
- Strong experience with workflow and project management systems (e.g. Asana )
- Proven ability to apply AI automation or advanced analytics within Marketing Operations or Revenue Operations
- Deep experience managing complex marketing technology ecosystems including web analytics lead routing ABM attribution and personalization platforms
- Demonstrated success driving data-driven marketing strategy planning budget allocation and cross-functional alignment
- Experience developing executing and measuring lead generation programs for B2B audiences
- Excellent written and verbal communication skills with the ability to present insights to executive audiences
Our differentiator is Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE PASSION and GROWTH.
People: We value our people customers and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer-focused team-oriented organization where innovation and results are rewarded and individuals can chart the course of their own careers.
As a woman founded and led company this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity equity and practice this means we will not only work to recruit a diverse workforce but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here
Additionally Analytic Partners participates in the E-Verify program in certain locations as required by law.
#LI-Hybrid
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Analytic Partners is a global leader in measurement and optimization, turning data into expertise for the world’s leading brands with Commercial Analytics.
