VP, Sales

Title: Vice President of Sales

Location: US-Remote

Reports to: General Manager (GM) and Chief Commercial Officer (CCO) for Graphic Communications

Company Size: $100M (Private Equitybacked)

Industry: Graphic Communications/Print Manufacturing (preferred)

Graphic Communications a CAI Division is a leading global provider of industry-specific business and production software technology for the packaging and print industries. Graphic Communications integrated and automated offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies. With over thirty years dedicated to delivering best-in-class technology to the packaging and printing industries it is the companys deeply held philosophy that they succeed when its customers thrive.

About the Role

We are seeking a dynamic and results-driven Vice President of Sales to lead our global revenue organization in the next stage of growth. Backed by private equity our $100M business is scaling aggressively and this role will be instrumental in building and leading a high-performance sales team across Enterprise Mid-Market and SMB segments. The VP of Sales will bring strong executive presence proven leadership in the trenches and a relentless focus on coaching enablement and predictable revenue growth. This role will report directly to the General Manager (GM) and Chief Commercial Officer (CCO) requiring close alignment to broader commercial strategy and operational execution.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the go-to-market sales strategy across Enterprise Mid-Market and SMB segments.
• Lead mentor and scale a high-performing team of account executives and regional sales leaders.
• Foster a culture of accountability collaboration and continuous improvement.

Forecasting & Execution

• Drive forecasting accuracy and deal execution through adoption of MEDDPICC methodology.
• Map complex deals to Mutual Action Plans (MAPs) to ensure alignment with customer decision processes and timelines.
• Drive value-based selling to engage multiple stakeholders and accelerate time-to-close.
• Ensure the team consistently meets and exceeds quotas while managing the sales plan in alignment with broader EBITDA goals.
• Establish KPIs dashboards and cadences that ensure predictable performance and scalable growth.

Collaboration & Alignment

• Partner with the GM/CCO to align sales strategy with the companys commercial goals pricing and market expansion priorities.
• Partner with the GM/CCO to ensure sales execution is tightly connected to operations production and logistics.
• Collaborate cross-functionally with Marketing Product Operations and Finance to deliver a seamless customer journey and ensure growth contributes to profitability.

Sales Enablement & Coaching

• Build and scale a robust enablement program for consistent adoption of methodology skill development and quota attainment.
• Act as a hands-on coach and mentor developing frontline managers and future leaders.
• Provide clear expectations feedback and career growth opportunities to drive engagement and performance.

Qualifications

• 10 years of progressive sales leadership experience with proven success across Enterprise MM and SMB segments.
• Industry background in graphic communications or print manufacturing (preferred) or adjacent industrial sectors.
• Proven success scaling sales organizations in private equitybacked or growth-oriented companies.
• Mastery of MEDDPICC Mutual Action Plans (MAPs) and value-based enterprise sales strategies.
• Strong executive presence with the ability to influence at the C-suite and board level.
• Hands-on leadership style equally comfortable setting strategy and working in the trenches.
• Demonstrated commitment to coaching enablement and developing talent.

What We Offer

• A pivotal role reporting directly to the GM/CCO with influence over both commercial strategy and operational alignment.
• Competitive compensation package including base bonus and equity opportunity.
• The chance to scale a private equitybacked business during a critical phase of growth.

CAI Software is an EEO/Veterans/Disabled employer.

Equal Employment Opportunity

CAI Softwareis an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color national origin age sex (including pregnancy sexual orientation and gender identity or expression) religion disability genetic information marital status veteran status or any other basis protected by local state or federal law.

Disability Accommodation

CAI Softwareendeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use the online application process and need an alternative method for applying please contact us at or send an e-mail with your specific accommodation request.

Work Authorization

Applicants must be authorized to work in the United States. CAI Software does not unlawfully discriminate on the basis of citizenship or immigration status in accordance with theImmigration Reform and Control Act of 1986 (IRCA).

Pay Transparency Nondiscrimination

CAI Softwarewill not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c).

Required Experience:

Exec