Marketing + Communications Strategist

Join American Structurepoint and become part of a team that goes the extra mile for our clients and communities. We live by our values -respect staff development results and family.Our team is encouraged toexplore new ideasand turn our clients dreams into reality. With exceptional benefitstraining and mentorship we pave the way for a rewarding career. Ready for more than just a job Explore opportunities with us and helpimprove the quality of life in the communities we serve.

Group: Marketing Communications

Position: Marketing Communications Strategist

Location: Indianapolis IN (on site)

We are seeking a strategic creative and highly collaborative Marketing & Communications Strategist to join the Marketing Communications team at American Structurepoint. This role is responsible for developing and executing integrated marketing and communications strategies that advance the companys mission elevate brand awareness and effectively tell the story of our people projects and expertise.

The Marketing & Communications Strategist works closely with service lines leadership and internal partners to ensure the right messages reach the right audience through the right channelsincluding digital platforms social media public relations internal communications and marketing campaigns. The ideal candidate brings strong writing skills strategic thinking exceptional project management abilities and a passion for creating meaningful targeted communications.

Strategic Marketing & Communications

• Serve as a member of the Marketing Communications team.
• Develop and execute marketing communications plans and initiatives to help our clients achieve their goals.
• Identify target audiences and craft tailored messaging across internal and external platforms.
• Manage content calendars and support marketing initiatives across digital print and multimedia channels.
• Write clear compelling content for newsletters announcements articles website updates and social media.
• Support brand visibility efforts through public relations media outreach award submissions and community engagement initiatives.

Content Creation & Messaging

• Writeand collaborate with others to writeinformative content including news media pitches news releases newsletters articles scripts/talking points project spotlights social media posts and other deliverables to promote our clients brand projects and services.
• Develop messaging frameworks creative briefs talking points and campaign concepts.
• Collaborate with designers writers videographers and the broader marketing team to produce cohesive high-quality content.
• Maintain brand voice consistency and storytelling integrity across all communication channels.
• Help write executions that are part of our strategies for project campaigns events etc.
• Write various internal and external company and client communications including spotlights scripts talking points etc

Client Management & Relationship Building

• Manage a portfolio of clients and understand their business objectives and target market.
• Provide counsel to clients to enhance their marketing communications plans and initiatives.
• Build relationships with existing and new clients.
• Build relationships with key media contacts.
• Develop and provide innovative and creative ideas to company leadership and to clients.

Analytics & Continuous Improvement

• Implement marketing communications strategies and use analytics to meet client engagement goals.
• Analyze progress against marketing communication plans/initiatives and report on progress to clients.
• Track and analyze communications performance and campaign engagement.
• Recommend adjustments to improve reach clarity and impact.
• Maintain awareness of industry trends communication technologies and best practices.

Project Management & Professional Development

• Serve as a project manager and keep multiple projects moving and on schedule.
• Participate in professional development opportunities that promote an efficient and productive environment with a customer service focus among the Marketing Communications Group.

• Bachelors degree in marketing advertising public relations communications journalism or a related field.
• At least 3 years of professional experience in PR communications or marketing.
• Excellent interpersonal and project management skills.
• Ability to work under pressure and meet tight deadlines.
• Experience managing and writing content for multiple marketing channels and measuring performance of executions.
• Excellent writing skills and ability to rework technical content to make it appropriate for a wider audience. This includes writing content for different marketing executions (social media posts articles website ad copy internal and external communications etc.).
• Ability to build excellent working relationships to attain goals.
• Organized self-motivated confident energetic and an idea generator.
• Strong ability to multi-task to sustain a number of projects at once.
• Strong analytical and critical thinking skills.
• Ability to communicate concepts and ideas clearly and persuasively.
• Proficiency with computer applications including Microsoft Office applications Adobe Acrobat and project management/software systems.
• Demonstrated media relations and social media experience including working with social media management platforms like Sprout Social Hootsuite and/or HubSpot is a plus.