Brand Manager

London - UK

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

Brand & Marketing Strategy

Develop and implement integrated marketing strategies aligned with the brands market entry and growth objectives.
Build brand positioning messaging and go-to-market plans suitable for the UK automotive market.
Ensure consistent brand identity across all marketing channels.

Campaign Management

Plan and execute national and regional marketing campaigns (online and offline).
Manage product launch campaigns tactical promotions and seasonal activities.
Track campaign performance and optimise based on data and insights.

Digital & Performance Marketing

Oversee digital marketing activities including social media website CRM paid media and content marketing.
Work closely with agencies to deliver effective digital and performance-driven campaigns.
Monitor key metrics such as leads traffic conversion and ROI.

Dealer & Local Marketing Support

Support dealer network marketing activities including local campaigns POS materials and events.
Provide marketing guidelines toolkits and best practices to local partners.

Market & Consumer Insights

Conduct market research and competitor analysis to inform strategy and decision-making.
Analyse customer behaviour trends and feedback to continuously refine marketing approaches.

Budget & Agency Management

Manage marketing budgets effectively ensuring cost control and return on investment.
Coordinate with creative media PR and digital agencies to deliver high-quality outputs.

Requirements

Essential

Proven experience in a marketing role preferably within the automotive FMCG or consumer brands sector.
Strong experience in brand building campaign management and digital marketing.
Experience working with agencies and managing multiple projects simultaneously.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and stakeholder management skills.

Desirable

Experience supporting a new brand launch or market entry.
Experience working in an international or matrix organisation.
Automotive industry knowledge and understanding of dealer networks.

Required Skills:

Education: Bachelors degree or higher in marketing automotive engineering economics or business management. Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry. Proven ability to establish and maintain strong media relationships. Open-minded with a start-up mindset. Excellent communication coordination planning and execution skills. Strong ability to handle pressure; proactive and innovative. Language Requirement: High level of proficiency in English

Brand & Marketing StrategyDevelop and implement integrated marketing strategies aligned with the brands market entry and growth objectives.Build brand positioning messaging and go-to-market plans suitable for the UK automotive market.Ensure consistent brand identity across all marketing channels.Cam...