Job Title: Marketing Manager

Pay: $75K-$90K

Job Type: Full Time Hybrid (Fully on-Site during training period)

Overview:

This role reports directly to the VP of Marketing and collaborates closely with the Marketing team the Chief Marketing Officer Operations and the Leadership Team while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners helping translate national marketing strategies into effective local execution. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit relationship-driven environment. This position requires a highly organized service-oriented marketer who excels in account management and project management has working knowledge across all major areas of marketing and can confidently manage multiple franchisees timelines and priorities.

Key Responsibilities:

Marketing Onboarding for New Locations

• Own and manage the end-to-end marketingonboarding program for new franchisees
• Serve as the primary marketing point of contact for new owners during launch and early growth
• Guide franchisees through required marketing milestones deliverables and timelines
• Train and educate franchisees on available marketing tools programs and resources Project & Program Management
• Manage multiple franchise locations opening marketing tasks simultaneously each with unique timelines and market needs
• Coordinate internal teams vendors and partners to ensure marketing deliverables are completed on time
• Track tasks deadlines and approvals to ensure smooth execution and accountability
• Maintain clear documentation workflows andonboarding materials Marketing Strategy & Execution Support
• Support franchisees across all major areas of marketing including digital marketing localSEO paid media social media referral marketing PR and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives Brand Management
• Ensure franchise compliance with brand standards messaging and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity Reporting Feedback & Optimization
• Monitor program participation progress and early performance indicators
• Gather franchisee feedback to continuously improve theonboarding experience
• Identify trends and opportunities to enhance processes resources and communications

Project & Program Management

• Manage multiple franchise locations opening marketing tasks simultaneously each with unique timelines and market needs
• Coordinate internal teams vendors and partners to ensure marketing deliverables are completed on time
• Track tasks deadlines and approvals to ensure smooth execution and accountability
• Maintain clear documentation workflows andonboarding materials

Marketing Strategy & Execution Support

• Support franchisees across all major areas of marketing including digital marketing localSEO paid media social media referral marketing PR and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives

Brand Management

• Ensure franchise compliance with brand standards messaging and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity

Reporting Feedback & Organization

• Monitor program participation progress and early performance indicators
• Gather franchisee feedback to continuously improve theonboarding experience
• Identify trends and opportunities to enhance processes resources and communications

Qualifications:

Education & Experience

• Bachelors degree in Marketing Communications Business or related field
• 58 years of marketing experience preferably in franchising multi-location or service-based businesses
• Extremely strong project or account management and organizational skills
• Excellent written and verbal communication skills
• Ability to work cross-functionally with internal teams and franchise owners
• Comfortable balancing strategic thinking with hands-on execution
• Proven ability to multitask and prioritize in a fast-paced environment
• Customer-service mindset with a proactive solutions-oriented approach
• Experience supporting franchisees or multi-unit business is strongly preferred
• Familiarity with both digital and conventional local marketing tactics (digital social referral community-based marketing)
• Experience working with agencies and outside vendor partners

Skills & Competencies

• Project & Task Management: or Asana
• Marketing Automation & Email Platforms:HubSpot Mailchimp ActiveCampaign ConstantContact
• Analytics &SEO: Google Analytics SEMRush
• Social Management:Hootsuite Sprout Social Soci Meta Business Suite
• Creative Tools:Canva Pro Adobe Creative Cloud

Excellent Total Compensation Package Consisting Of:

• Competitive pay (Base & Bonus)
• Medical Dental Vision insurance with a generous percentage paid by the company
• Company paid Life Insurance AD&D and Short-Term Disability
• Employee Assistance Plan
• Voluntary long-term disability
• 401k with excellent matching
• PTO Personal Days Pd. Birthday Pd. Holidays
• Monthly reimbursement for gym membership

AboutSenior Helpers

Senior Helpers is a premier provider of in-home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges

Senior Helpers has over 350 franchises across the country that have cared for tens of thousands of seniors with a pledge to provide care and comfort at a moments notice.

Our franchising support team offers fantastic franchise opportunities and support to business owners across the addition the company has corporately owned and operated locations. Services provided in the in-home care model range from specialized care for those with diseases such as dementia Alzheimers and Parkinsons to personal and companion care to help individuals looking for a little assistance with daily activities.

The company is proud to be named the first national in-home care provider to receive certification as a Great Place to Work for consecutive years since 2019.

In addition in 2025 Senior Helpers was ranked #1 in Entrepreneurs Franchise 500 Ranking and appointed to the Healthcare Leadership Councilan exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting .

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.