Manager, Content Writing
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Who are we
UpGuards mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify assess and remediate cybersecurity risk across their attack surface vendor ecosystem workforce and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings instant risk assessments templated security questionnaires threat intelligence capabilities and agentic AI to give organizations a holistic view of their risk surface.
The Marketing team at UpGuard includes multiple marketing and design functions including Product Marketing Demand Gen Marketing Ops Content Marketing SEO Community Design and Video. UpGuards vision is to become a leader in the markets we play in (Cyber VRM Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in
This Manager Content Writing role is a critical function within UpGuards Marketing team serving as the people leader and strategic content contributor for a team of South African-based Content Writers who are embedded within dedicated cross-functional product squads.
You will work at the nexus of content strategy narrative design and execution. You will manage the output development and quality control for your team while also being a hands-on content writer for one specific product squad. Your overall mission is to ensure that UpGuards messaging is consistently world-class technically accurate and deeply compelling. You are responsible for transforming high-level product strategy into cohesive brand stories that drive B2B SaaS pipeline across a range of channels.
What will you do
- People Management: Serve as the direct line manager for four South African-based Content Writers providing coaching mentorship performance reviews and career development guidance.
- Editorial Coaching & Storytelling: Go beyond grammar and syntax to coach writers on narrative structure tone and flow. You will teach your team how to find the hook in technical topics and weave storytelling elements into B2B assets to maximize reader engagement.
- Content Quality & Governance: Work with Content Specialist and Campaign Managers to provide editorial oversight for content produced by your team ensuring high-quality output across all formats and channels.
- Hiring & Onboarding: Play a key role in the recruitment and onboarding of new content talent in the South African region as the team grows.
- Squad Content Execution: Act as the dedicated hands-on Content Writer for an assigned product squad owning the content strategy and production for that specific area.
- Strategic Storytelling: Move beyond feature lists to craft human-centric stories that resonate with CISOs and security professionals. You will identify the heros journey within customer challenges and position UpGuard as the essential guide to their success.
- Content Production: Produce a range of high-impact B2B SaaS content including in-depth white papers eBooks blog posts website copy case studies email sequences video scripts social copy and high-converting landing pages.
- Technical Content Development: Work directly with Product Marketing Managers (PMMs) and Subject Matter Experts (SMEs) to translate complex cybersecurity concepts and UpGuards product capabilities into clear compelling and benefit-driven narratives.
- SEO & Conversion: Implement best practices for Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) in all produced content to drive organic traffic and maximize pipeline generation.
- Performance Analysis: Collaborate with the Analytics and PMM teams to interpret content performance data (e.g. traffic time on page conversion rates) and apply these insights to coach the writers to continuously optimize future content strategies.
What do we need from you
- Content Leadership: 5 years of experience in content writing/marketing with at least 2 years of direct people management experience leading a team of content professionals.
- Experience in a globally distributed organization managing remote or partially remote teams.
- Hands-On Writing Excellence: Exceptional writing editing and storytelling skills with a portfolio that demonstrates the ability to handle a range of content formats and tones.
- Project & Stakeholder Management: Proven excellence in managing multiple content projects deadlines and cross-functional stakeholders (PMMs Design Web Paid Media etc.).
What will give you an edge
- Direct experience operating in a cross-functional marketing structure (e.g. agile pod or stream model).
- Prior experience marketing cybersecurity or complex B2B technology products/services to a global audience.
- B2B SaaS Expertise: Proven track record of creating high-performance content within a B2B SaaS environment that successfully drives lead generation and pipeline.
- SEO Proficiency: Strong knowledge of SEO principles and keyword research to optimize content for search engine performance.
- Technical/Cybersecurity Acumen: Ability to quickly grasp and translate complex technical concepts preferably in the cybersecurity risk management or IT space into accessible and persuasive marketing content.
Whats in it for you
- Monthly Lifestyle subsidy: use this for financial physical and mental wellbeing (all regions)
- WFH set-up allowance: to ensure you have the right environment to work in we will help you get set-up within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carers leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart we do not mandate compulsory attendance (all regions)
- Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
#LI-SL1
UpGuard is a Certified Great Place to Work in the US Australia UK and India establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status.
For applications to positions in the United States please note at this time we can only support hiring in the following US states: CA MD MA IL OR WA CO TX FL PA LA MO or DC.
Before starting work with us you will need to undertake a national police history check and reference checks. Also please note that at this time we cannot support candidates requiring visa sponsorship or relocation.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Income Tax
- General Maintenance
- Content Writing
- Flash
- Application Programming
About Company
Third-party risk and attack surface management software. UpGuard is the best platform for securing your organization’s sensitive data. Our security ratings engine monitors millions of companies and billions of data points every day.
