SFMC Implementation Specialist
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
The SFMC Implementation Specialist is responsible for the end-to-end setup configuration and integration of Marketing Cloud with your existing Salesforce Sales/Service Cloud instance. This includes technical architecture data modeling and the creation of automated multi-channel customer journeys.
Key Responsibilities
- Platform Setup & Configuration: Perform initial account configuration including Business Unit setup user roles/permissions and sender profile configuration.
- Marketing Cloud Connect: Install and configure the connector between SFMC and Salesforce CRM to ensure seamless data synchronization.
- Data Modeling & Architecture: Design Data Extensions define Contact Keys (Subscriber Keys) and build a clean consistent data model.
- Automation & Journey Building: Use Journey Builder to design automated customer lifecycles and Automation Studio for complex data activities and triggered sends.
- Content & Personalization: Develop responsive email templates and utilize AMPscript for dynamic personalized content at scale.
- Integrations & Technical Development: Utilize SQL for data manipulation and write scripts (AMPscript SSJS) to extend platform functionality.
- Training & Testing: Lead User Acceptance Testing (UAT) and conduct hands-on training sessions to ensure your internal marketing team can manage campaigns post-launch.
Qualifications :
Required Qualifications
- Certifications:
- Salesforce Certified Marketing Cloud Consultant (Highly Recommended).
- Salesforce Certified Marketing Cloud Email Specialist.
- Experience: 35 years of hands-on experience in SFMC implementations specifically involving CRM integrations.
- Technical Skills:
- Advanced SQL and AMPscript.
- Familiarity with HTML/CSS for email design.
- Working knowledge of Marketing Cloud Connect.
- Offshore Specifics: Proven ability to work autonomously manage multiple time zones and provide clear documentation in English.
Additional Information :
- Certifications:
- Salesforce Certified Marketing Cloud Consultant (Highly Recommended).
- Salesforce Certified Marketing Cloud Email Specialist.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Employee Orientation
- Dayforce
- Human Capital Management
- Visio
- Business Process Modeling
- Process Mapping
- Ceridian
- Smartsheet
- Salesforce
- Peoplesoft
- Project Management
- Microsoft Project
About Company
Sutherland is seeking an organized and reliable person to join us as Admin Specialist. We are a group of driven and supportive individuals. If you are looking to build a fulfilling career and are confident you have the skills and experience to help us succeed, we want to work with you ... View more
