Digital Marketing Specialist – Design

• $115000base salary(pro-rated to $69000) 12% Superannuation

• Part-time(0.6 FTE) Fixed term till mid-January 2027 (parental leave cover)

• Work in a brand-new office building in Melbournes CBD locatedon Franklin Street with easy access to public transport and a short walk to the Queen Victoria Market

• Hybrid working arrangements with a mix of work from home and Office days

• Access to benefits such as salary packaging purchase leave Christmas closedown gifted days off discounts at leading retailers RMIT childcare services gymmembershipand an Employee Assistance Program (EAP)

• Our Values -PassionImpactInclusionIntegrityCourageImagination

About RMIT University Pathways (RMIT UP)

RMIT UP owned by RMIT University provides education solutions for students academics and professionals in Australia and globally.

Our mission is to offer transformative learning experiences and pathways that open global opportunities guided by RMITs values of inclusion imagination integrity courage passion and impact. We place student and customer experience at the forefront of everything we do.

Our key programs include Foundation Studies ELICOS English for Academic Purposes (EAP) language testing andInformit a leading research database focused on Australasian content.

Communications & Marketing

The Communications & Marketing team focus on a mix of internal and external projects and campaigns including events content creation communications and marketing materials to promote our existing and new English and Foundation Studies products through website email marketing social media paid advertising and other relevant channels.

About the role

The Digital Marketing Specialist Designworks closely with the Communications and MarketingOffice oftheCEOand the International Student Recruitment & Business teams to develop and implement digital communication and marketing activities that support strategicobjectivesof RMIT University Pathways (RMIT UP).

Reporting to the Associate Director Communications & Marketing the role is responsible for delivering campaigns and activations to promoteRMIT UP English Foundation Studies and other existing and new RMIT UP products through graphic design website and social media content internal communications paid advertising campaigns supporting video content production elements and other digital assets.

Duties and responsibilities also include (butarentlimited to):

• Manage communications and marketing for RMIT UPs products and services across digital channels including website content video production emailmarketingand presentations to achieve strategic objectives

• Lead the development ofspecial designprojects (i.e. merchandise creation) internally each year including management of external consultants and agencies to develop campaigns and activations that set us apart from our competitors

• Support the Marketing and Communications internship program with a focus on design and visual communication

• Provide advice and support to senior management and cross-functional teams across the organisation about design digitalcommunicationand marketing best practices

• Lead internal communications needs through managing Marketo content website updates and supporting the production of digital screen messaging in the building

• Assistwith managing agencies and external consultants providing services related to other content productionmerchandiseand digital marketing

• Assistwith the promotion of new products implementing territory-specific marketing plans

• Support social media channel content management across Facebook LinkedIn Instagram and in particular TikTok

About you

To be successful in this position you will have:

Essential

• Relevant tertiary or postgraduate qualification

• Considerable experience in an omni-channel marketing and communications role

• Considerable experience in design and content production including Canva and the Adobe Design suite

• Demonstrated experience managing website CMS including monitoring performance analytics trendsSEOand reporting using web analytics tools

• Demonstrated experience managing campaigns and generating content including social media printpresentationsand video with consideration of usabilityaccessibilityand copyright

• Solid working knowledge of communications and marketing functions including brand management campaigns and promotions graphic design contentmanagementand video editing

• Strong interpersonal written and spoken communication and presentation skills

• The ability to work autonomously and show high initiative

• Highly efficient and effective administrative and time management skills and high attention to detail

• Experience and knowledge of computer software applications and web technologies and ability to adapt tonew technologies

Desirable

• Knowledge of and/or exposure to international markets

• Experience working with clients or students from diverse cultural backgrounds

• Experience in international education or Higher Education industries

What we offer you

We value our people and are committed to providing a supportive inclusive and rewarding work environment. As part of our teamyoullenjoy:

• Salary Packaging Options and exclusive employee discounts at leading retailers.

• A strong focus on health and wellbeing including RMIT-subsidised gym memberships Employee Assistance Program (EAP) access and discounted childcare options.

• Access to professional development opportunities such as training upskilling leadership programs and LinkedIn Learning.

• A positive workplace culture with a staff reward program and a staff wellbeing program.

To Apply

• Pleasesubmityour CV and a cover letter addressing your suitability for this position by clicking on the Apply link. Cover letters should be addressed to HR

• Email HR:(Please note: Applications will NOT be accepted via this email. To applysubmityour application via our websites careers page note that we are interviewing progressively as we receive applications so please do not wait until the close date tosubmityour application.

• For more details refer to the Position Description: Checks: Appointment is subject to a successful Working with Children Check and National Police Check

Our Commitment to Inclusion

At RMIT UP we foster a culture of safety wellbeing and inclusion ensuring everyone feels valued and respected. We embrace diversity and treat all individuals with fairness regardless of gender gender identity marital or family status sexual orientation age ethnicity religious beliefs cultural or socio-economic background perspectives or experiences.

We are an equal opportunity employer committed to being a child-safe organisation. We actively encourage applications from all sectors of the community including Aboriginal and/or Torres Strait Islander candidates.

As a Disability Confident Recruitment Team we are happy to adjust the recruitment process to meet accessibility needs. Please contact us atwith your preferred communication method and we will be in touch to discuss your requirements.

Read our Child Safety Policy:Child Safety Policy

We are a Circle Back Initiative Employer we commit to responding to every applicant.

Application Close:

RMIT is an equal opportunity employer committed tobeinga child safe organisation. We are dedicated to attracting retaining and developing our people regardless of gender identity ethnicity sexual orientation disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

At RMIT we are committed to supporting adjustments throughout the recruitment and selection process as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements please contact Dani via or visit our Careers page for more contact information - are a Circle Back Initiative Employer we commit to respond to every applicant.