What youll do
Were on the lookout for a passionate and data-drivenMarketing Manager Retentionto join our Roadside/Membership business unit (12 month parental leave contract) In this pivotal role youll operationalise retention strategies and drive targeted campaigns to maximise renewals add value to our members strengthen customer relationships and support business outcomes across the NRMA group.
Drive Retention Strategy: Operationalise data-driven communications to grow and retain our member base leveraging insights and segmentation to deliver effective campaigns.
Campaign Management: Lead end-to-end planning development and delivery of marketing campaigns across multiple channels (DM eDM mobile website digital)) ensuring activity is on time and within budget.
Optimise Performance: Implement test & learn methodologies report on outcomes and share results to inform future campaigns.
Customer Communications: Manage and enhance renewal communication programs ensuring information is accurate and compliant.
Stakeholder Engagement: Collaborate closely with internal and external partners including Creative Digital Data Technology Insights and Sales teams.
Support Group Initiatives: Participate in various projects to support the Marketing team and wider business goals.
What youll bring
Youre a collaborative marketing professional with experience in developing and executing campaigns across multiple channels. You get excited by data and insights and know how to translate them into targeted impactful communications to deliver results.
Tertiary qualifications in Marketing or related discipline
Experience engaging with cross-functional teams and comfortably working and negotiating with stakeholders of all levels.
Proven track record in developing and delivering campaigns across various channels: DM eDM mobile website digital social.
Excellent organisational skills and detailed orientated
Strong written and verbal communication
Analytical mindset with experience in campaign reporting
As part of our recruitment process successful applicants will be required to complete pre-employment checks.
Whats in it for you
At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
Progressive flexibility leave and well-being benefits to balance all of lifes priorities
Travel discounts on SIXT car rental cruises and accommodation at our award-winning NRMA Holiday Parks and Resorts.
Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries movie tickets gift cards gym memberships attractions restaurants and much more
Discounts on a range of NRMA personal insurance products including car home & travel
Grow progress or relocate your career and move around the NRMA Group or different locations with us.
Know You Belong
Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be a part of our team.
Join the NRMA and grow your career with us. Apply now or visit our careers site to find out more!
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.
Remote Work :
No
Employment Type :
Full-time
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery ... View more