Chief Marketing Officer

About the Company

International product-driven technology company operating at the intersection of financial infrastructure digital assets and large-scale distributed systems. The company develops and operates high-load platforms with a global user base and a geographically distributed team.

The business focuses on building scalable long-term products with strong unit economics and measurable growth across multiple international markets.

Responsibilities

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy across all business units.

• Lead brand performance creative content community and regional marketing teams.

• Build long-term positioning in fintech Bitcoin and Web3 markets.

• Align marketing with product business development and executive leadership.

User Acquisition & Growth

• Oversee paid performance channels across global markets.

• Build predictable scalable acquisition funnels with clear CAC ROAS and LTV metrics.

• Lead growth experiments funnel optimization and conversion improvements.

• Manage high-budget marketing investments across multiple regions.

Brand Communications & Creative

• Own brand identity messaging and tone of voice across all customer touchpoints.

• Lead global campaigns sponsorships collaborations and ambassador/KOL programs.

• Oversee PR media relations and market positioning.

• Ensure brand consistency across regions channels and platforms.

Product Marketing & Market Expansion

• Connect product value with market needs through segmentation GTM strategies and localization.

• Define and communicate product positioning and use cases for global audiences.

• Support launches in new regions with localized marketing plans.

Partnerships & Ecosystem Marketing

• Build high-impact partnerships with exchanges payment providers Web3 ecosystems and fintech players.

• Collaborate with B2B BD and ecosystem teams on integrations and co-marketing.

• Develop cross-channel partner activation strategies.

Data Analytics & Reporting

• Build a data-driven marketing culture with clear KPIs dashboards and forecasting.

• Oversee attribution incrementality campaign impact modeling and marketing financial planning.

• Present performance insights to executive leadership and the board.

Team Leadership & Operations

• Lead mentor and scale a global multi-disciplinary marketing organization.

• Establish operational processes performance cycles and cross-functional alignment.

• Manage marketing budgets resources and external partners.

Requirements

• 8 years of experience in marketing leadership roles within fintech digital finance crypto or high-growth tech.

• Proven success in scaling global marketing across multiple regions.

• Experience managing multi-million-dollar annual marketing budgets.

• Strong expertise in both brand and performance marketing.

• Experience with international expansion.

• Deep understanding of lifecycle marketing GTM strategy and funnel optimization.

• Strong analytical mindset with confidence in data forecasting and financial modeling.

• Excellent communication and cross-cultural leadership skills.

• Fluent English (C1).

• Experience in crypto/Web3 ecosystems is a strong plus but not mandatory.

We Offer

• Competitive compensation (discussed individually).

• Remote work and flexible schedule.

• Learning support courses English classes conferences (up to 100% reimbursement).

• Long-term incentive programs.

• International team retreats.

• Recognition programs and performance-based rewards.

• Flexible days off: local holidays sick days and extended vacation.

• Results-driven culture focused on impact not burnout.