Social Media & Influencer Marketing Manager

Our client a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet is now looking for a talented and experienced Social Media & Influencer Marketing Manager.

Location: EuropeAsia
Type: Remote Full-time
Start date: ASAP
About project and role:

Based in Silicon Valley and backed by top-tier venture capital were a mobile innovation company delivering breakthrough consumer products that connect people across the globe.
The flagship VPN app has over 10 million monthly active users and the newly launched eSIM product is redefining how people access mobile connectivity around the world. With a growing portfolio and new products in development were expanding quickly and looking for exceptional talent to join us.

We are seeking a creative and community-focused Social Media Specialist to be the voice of our two brands: the VPN product and eSIM service. This role sits at the core of our digital communication translating brand identity into daily interactions that resonate with our audiences.

Youll be responsible for creating presence sparking conversation and cultivating a digital environment where engagement feels natural. The ideal candidate thrives on timeliness has strong instincts for tone and trends and understands how to humanize brands through consistent relatable interactions across platforms.

Responsibilities:

Content Publishing & Platform Management

• Schedule publish and monitor daily content across Instagram X (Twitter) LinkedIn TikTok and other relevant platforms for both VPN and eSIM brands
  Maintain distinct brand voices while ensuring consistent on-brand presence across all channel
• Develop and manage content calendars aligned with product launches campaigns and cultural moments
• Adapt content formats and messaging to each platforms unique requirements and audience expectations

Community Engagement & Brand Voice

• Engage with followers through timely responses to comments DMs and mentions to maintain an active online presence
• Humanize both brands through consistent relatable interactions that turn static content into two-way communication
• Serve as the brands frontline voice building community ties and strengthening brand recall
• Flag and escalate community feedback complaints or potential risks for timely action by internal teams

Trend Monitoring & Content Adaptation

• Monitor social media trends hashtags viral formats and cultural moments to recommend content adaptations
• Identify conversation trends and leverage them to keep our brands relevant and top-of-mind
• Stay current on platform algorithm changes new features and emerging content formats
• Recognize opportunities to insert our brands into relevant conversations authentically

Creative Coordination

• Coordinate with designers writers and video editors to support asset production

• Brief visual assets that enhance post impact ensuring alignment with brand guidelines and platform best practices

• Support campaigns with platform-specific storytelling that resonates with privacy-conscious and tech-savvy audiences

Analytics & Reporting

• Track and document key metrics including likes shares saves comments reach and follower growth
• Compile regular performance reports to support campaign analysis and strategic decisions
• Use data insights to refine content strategies and improve engagement rates
• Monitor competitor social activity and benchmark our performance against industry standards

Influencer Support

• Assist with identifying and vetting potential influencer partners when needed

• Coordinate content amplification and engagement around influencer collaborations

• Support the broader team with influencer campaign logistics as required

Requirements:

Experience & Education

• 4 years of experience managing social media for brands preferably across multiple accounts or product lines
• Bachelors degree in Media Communication Digital Marketing or related field (or equivalent experience)
• Demonstrated track record of growing engaged communities and driving meaningful interactions
• Fluent in English (Upper-Intermediate or above)

Platform & Technical Skills

• Proficiency in Instagram X (Twitter) LinkedIn TikTok and Facebook including their content formats tools and best practices
• Hands-on experience with scheduling tools (Buffer Hootsuite Later Sprout Social or similar)

• Familiarity with analytics dashboards and content collaboration platforms

• Comfort navigating platform-specific features from Stories and Reels to Threads and live content

Creative & Communication Skills

• Ability to write concise on-brand captions that spark engagement across different tones and audiences
• Strong instinct for recognizing and adapting to viral trends social moments and audience shifts
• Eye for visual storytelling and ability to brief or select assets that enhance post impact

• Quick thinking and adaptability for real-time engagement opportunities

Personal Attributes

• Self-starter comfortable working autonomously in a remote fast-paced environment
• Strong organizational skills with ability to manage multiple brands and content streams
• Genuine interest in privacy technology and digital connectivity topics
• Responsive mindset with understanding of the always-on nature of social media

Preferred Qualifications:

• Experience with VPN cybersecurity telecom or eSIM products
• Background in tech SaaS or mobile app marketing
• Basic video editing or graphic design skills
• Experience with social listening tools
• Multilingual abilities for international market engagement
• Understanding of privacy regulations and their impact on social media marketing

Why Join:

• Work with the best social media and analytics platforms
• Enjoy the freedom of working from anywhere with flexible scheduling
• Have a real voice in brand campaigns and content direction
• Performance-based acknowledgment for high-impact content and campaigns
• Ongoing learning support through courses and certifications
• Collaborate with marketing product and brand teams across the company
• Your work will reach millions of users worldwide across two growing brand