Manager, Account Based Marketing

JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology for our clients. We are committed to hiring the best most talented people and empowering them to thrive grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate skilled trades or technology or youre looking to apply your relevant experience to a new industry join our team as we help shape a brighter way forward.

Title: Manager Account Based Marketing

About JLL:

Were JLLa leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91000 individuals around the world who help real estate owners occupiers and investors achieve their business ambitions. As a global Fortune 500 company we also have an inherent responsibility to drive sustainability and corporate social responsibility. Thats why were committed to our purpose to shape the future of real estate for a better world. Were using the most advanced technology to create rewarding opportunities amazing spaces and sustainable real estate solutions for our clients our people and our communities.

Our core values of teamwork ethics and excellence are also fundamental to everything we do and were honored to be recognized with awards for our success by organizations both globally and locally.

Creating a diverse and inclusive culture where we all feel welcomed valued and empowered to achieve our full potential is important to who we are today and where were headed in the future. And we know that unique backgrounds experiences and perspectives help us think bigger spark innovation and succeed together.

If this job description resonates with you we encourage you to apply even if you dont meet all of the requirements below.

Were interested in getting to know you and what you bring to the table!

Job Description:

Job Title: Manager Account Based Marketing
Experience: 10-12 years (Including 4-5 years of relevant experience)
Location: Gurugram
Position type: Full time
Shift Timing: 1-10 PM

What this Job Involves:

As a Manager Account Based Marketing (ABM) you will play a key role in designing delivering and optimizing targeted marketing campaigns for priority commercial real estate accounts. Working closely with Campaigns team you will create and manage advanced audience segments analyze campaign data and develop custom web experiences across multiple platforms. You will also provide strategic thought leadership drive cross-functional projects and influence core ABM processes and campaign strategy. Your expertise will help elevate the teams capabilities and ensure marketing programs deliver measurable impact.

Key Responsibilities:

Campaign Execution & Platform Management

• Build and manage audience segments workflows and campaigns in ABM platforms (e.g. 6sense Demandbase or similar)

• Set up and run email campaigns nurture sequences and landing pages using marketing automation systems (e.g. Eloqua Marketo HubSpot or Pardot)

• Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g. Folloze Uberflip)

• Partner with marketing operations digital and paid media teams to ensure seamless connections between ABM automation ad tech and CRM platforms

• Lead cross-functional collaboration with stakeholders to establish and implement ABM best practices across the organization.

Data Analysis & Optimization

• Monitor and analyze account and campaign performance using marketing and advertising platform analytics

• Use insights to improve campaign effectiveness and return on investment

• Conduct quality control across data endpoints and reporting for account-level engagement

• Present advanced analytics campaign results and recommendations to senior leadership

Troubleshooting & Continuous Improvement

• Identify and resolve performance or integration issues to keep campaigns running smoothly

• Recommend and implement process improvements to enhance team efficiency

• Champion new tools technologies or approachessuch as AI-driven personalization and advanced segmentationby piloting and sharing learnings.

Collaboration Influence & Stakeholder Engagement

• Work closely with global and local marketing teams publishers and digital specialists to deliver campaign objectives

• Support development of personalized content experiences for priority accounts

• Serve as a subject matter expert and mentor to other marketing professionals upskilling the team through knowledge sharing and training sessions in partnership with the ABM lead

• Influence marketing strategy by providing thought leadership and consulting to broader campaign teams or business stakeholders.

Sounds like you To apply you need to be:

Required Qualifications

• 10-12 years of overall experience including 4-5 years of hands-on relevant experience with marketing technology platforms in a B2B environment

• Experience with ABM platforms (6sense Demandbase or similar)

• Experience with marketing automation systems (Eloqua Marketo HubSpot or Pardot)

• Familiarity with web experience tools (Folloze Uberflip or similar)

• Skilled in building web pages and content using drag-and-drop low-code/no-code tools

• Comfortable using AI tools to enhance marketing campaigns and create content

• Strong analytical and organizational skills with advanced proficiency in Excel

• Detail orientated and able to manage multiple projects at scale

• Demonstrated ability to influence cross-functional teams and present recommendations to senior leadership.

• Experience mentoring or upskilling peers and contributing to the marketing teams ongoing professional development

Preferred Qualifications

• B2B marketing experience in professional services or real estate

• Familiarity with social advertising platforms (e.g. LinkedIn)

• Experience integrating/connecting multiple marketing technology platforms

• Project management experience and ability to work collaboratively across teams

• Experience piloting process improvements new technologies or marketing approaches and sharing resulting best practices.

Success Metrics

• Timely and error-free campaign launches

• Efficient use and improvement of marketing platforms and processes

• Rapid problem-solving and troubleshooting

• Process enhancement driving faster team performance

• Successful implementation of new ABM standards platforms or processes within the global marketing organization.

What you can expect from us:

Youll join an entrepreneurial inclusive culture. One where we succeed together across the desk and around the globe. Where like-minded people work naturally together to achieve great things.

Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career recognition wellbeing benefits and pay. Well offer you a competitive salary and benefits package.

Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...

Apply today!

Apply quoting reference JOB NUMBER at

Scheduled Weekly Hours:

If this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!

At JLL we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities we analyze your application for relevant skills experiences and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role yourepursuing.

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Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process including the online application and/or overall selection process you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.