Retail Operations Manager

Job Description

Position Title: Retail Operations Manager

Division: Sales

Reports To Head: E-Commerce and Modern Trade

Purpose Of Position:

• The Retail Operations Manager will be responsible for developing and executing retail strategies

• that drive visibility sales and brand presence within key retail channels including Noble Apollo

• modern trade and e-commerce. This role is critical in translating brand-level marketing strategies

• into effective in-store and online execution and will be a key driver of the company’s expansion into new channels.

Major Accountabilities:

Channel Strategy and Execution

• Develop and implement channel-specific trade marketing strategies for modern trade and e-commerce ensuring alignment with overall brand objectives.

• Drive execution of retail initiatives including in-store visibility point-of-sale (POS) material placement and promotional campaigns.

• Collaborate with key retail partners like Noble Apollo and others to create joint business plans that

maximize mutual growth.

• Analyze channel performance data to identify opportunities optimize campaigns and ensure a strong return on investment (ROI).

Brand and Product Visibility:

• Lead the creation and deployment of all in-store and online merchandising and visibility materials.

• Develop and manage a calendar of promotional activities including offers product displays and activations to drive traffic and conversions.

• Ensure consistent brand messaging and visual identity across all retail touchpoints both physical and digital.

• Partner with the product and brand teams to ensure new product launches are effectively executed within retail channels.

Financial Management:

• Manage the trade marketing budget allocating resources effectively to high-impact initiatives.

• Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.

• Generate reports on key performance indicators (KPIs) and make data-driven recommendations for

continuous improvement.

Sales and Cross-Functional Collaboration

• Work closely with the sales team to ensure they are equipped with the necessary tools and materials to execute trade strategies effectively in the field.

• Partner with the brand and marketing teams to ensure a seamless translation of brand strategy into retail execution.

• Collaborate with supply chain and operations to ensure adequate product availability for all trade marketing activities.

• Merchandiser Management: Lead mentor and manage a team of merchandisers to ensure the successful development and setup of merchandising inputs and displays at retail stores.

Skills And Competencies

Channel and Customer Expertise

• Retail Landscape Acumen: Possesses an in-depth understanding of the current and future retail

environment including pharmacy chains modern trade and e-commerce platforms.

• Customer Journey Knowledge: Demonstrates a detailed understanding of the shopper's journey their pain points and preferences across different retail channels.

• Merchandising & POS Management: Has a proven track record of developing and executing effective

merchandising strategies including the creation of compelling point-of-sale (POS) materials and in-store displays.

Commercial & Financial Acumen

• Budget Management: Formulates logical and consistent business assumptions to support trade marketing investments and proactively manages the budget to ensure ROI.

• Negotiation Skills: Possesses strong negotiation skills to manage discounts pricing and promotional deals with retail partners.

Execution & Leadership

• Merchandiser Management: Proven ability to lead mentor and motivate a team of merchandisers to

ensure consistent and high-quality execution of merchandising strategies in the field.

• Cross-Functional Collaboration: A natural collaborator who can work effectively with sales teams brand marketing and supply chain to ensure seamless execution of trade marketing plans.

• Adaptability: Proactively adjusts strategies and reallocates resources to meet changing market and channel specific circumstances.

Qualification And Experience

• Graduate in a relevant field with a post-graduation in management.

• 6-10 years of experience in trade marketing or channel management preferably within the pharmaceutical FMCG or consumer health sectors.

• A strong understanding of the Indian retail landscape including modern trade pharmacy chains and e commerce platforms.

Required Skills:

Retail Operations Manager E Commerce Modern Trade