Senior Account Executive (Cybersecurity)

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity lead markets and grow with purpose. With integrated expertise in strategic communications creative and insights we cut through the noise to deliver bold ideas and measurable impact across B2B technology healthcare cybersecurity energy and sustainability professional and financial services and more.

At Highwire we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Position Overview

At Highwire our Senior Account Executives are trusted advisors skilled storytellers and sharp strategists. On our Cybersecurity team youll partner with leading-edge brands at the forefront of global security innovationworking across threat intelligence cloud security incident response identity and beyond.

You bring 35 years of public relations experience in an agency environment with direct experience in the cybersecurity industryand you thrive on tackling complex topics and turning them into compelling media-worthy narratives. Youre a strong communicator a proactive team player and a leader ready to own your impact.

What Youll Do

Client Service & Program Management

• Own tactical execution of cybersecurity-focused PR program elements including media relations analyst engagement thought leadership speaking and content.
• Lead weekly client calls provide strategic counsel and serve as a trusted point of contacteven during sensitive or reactive news cycles.
• Manage projects from kickoff through executionkeeping deliverables on track and aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans incorporating industry trends breaking news and creative angles.
• Monitor the threat landscape competitors and relevant regulatory developments to identify timely commentary opportunities.
• Support client media training including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.

Media & Influencer Relations

• Lead media strategy and execution for cybersecurity clients with strong existing relationships across 10 business trade and cybersecurity reporters.
• Consistently craft and deliver creative proactive pitches that generate high-quality media coverage and thought leadership.
• Identify new media trends outlets and journalists relevant to the security spaceand share insights across the agency.
• Drive and support influencer engagement content campaigns and amplification strategies across digital and social platforms.
• Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs using analytics to optimize ongoing initiatives.
• Coach junior staff on cybersecurity-specific media strategies and relationship building.

Writing & Content Development

• Write and edit high-impact cybersecurity-focused content such as:
• Thought leadership articles press releases and contributed pieces
• Speaking abstracts award nominations and analyst briefings
• Media pitches briefing books backgrounders and internal client materials
• Ensure content reflects technical accuracy industry nuance and journalistic relevance.
• Create timely creative narratives that make technical topics relatable to media and business audiences alike.

Insights Analytics & Integration

• Lead results reporting and campaign measurement clearly articulating outcomes and PR value to clients.
• Leverage insights and data to refine cybersecurity campaign strategies.
• Collaborate across teams to ensure integrated service deliveryespecially around AI design content and social media.
• Identify and adopt AI tools that support campaign precision speed and efficiency.

Mentorship & Collaboration

• Mentor and support junior staff helping them build their cybersecurity knowledge media skills and client confidence.
• Foster an inclusive high-performing team culture built on respect communication and shared success.
• Lead by example through proactive solution-oriented collaboration and professional conduct.

Agency Engagement & Operations

• Contribute to new business initiatives from background research to pitch participation.
• Write for Highwires blog and engage with agency social channels to share cybersecurity insights and wins.
• Attend and encourage participation in security conferences networking events and relevant meetups.
• Bring thoughtful ideas to help improve agency culture workflows and team growth.

Professional Growth & Self-Development

• Set and track quarterly goals with your manager to support career development.
• Prioritize tasks effectively to meet client goals and internal expectations.
• Demonstrate independence in driving projects and initiatives forward with minimal oversight.
• Seek feedback and act on itbringing a continuous improvement mindset to your work.
• Consistently meet deadlines and communicate clearly when priorities shift.
• Stay up to date on cybersecurity news industry changes and media trends.

What You Bring

• 35 years of PR/communications experience in an agency setting (required)
  
• Direct experience working with cybersecurity clients or within the security industry
• Strong media relationships across tech business and security trades (e.g. Wired TechCrunch CyberScoop SC Magazine Dark Reading Axios etc.)
• Ability to understand and translate complex cybersecurity topics into compelling media narratives
• Excellent writing editing and content development skills
• Experience managing client communications priorities and deliverables
• Confidence using analytics tools and reporting on performance metrics
• A collaborative curious and client-first mindset

The salary range for this position is $63000 to $80000 with the final offer based on a combination of factors including education relevant experience skills prior training internal equity and local geographic market data. This role also includes a competitive benefits package with medical dental and vision coverage 401(k) matching generous paid time off and additional perks designed to support your overall well-being and growth. #LI-Remote

Location & Work Environment

Highwire offers both remote and hybrid work options depending on where you live.

Hybrid: Candidates located within commuting distance of our New York NY or San Francisco CA offices follow a hybrid schedule with two in-office days per week.

Remote: We hire for fully remote roles in the following states: California Colorado Connecticut Florida Illinois Iowa Kansas Maryland Massachusetts Michigan New Hampshire New Jersey New York North Carolina Ohio Oregon Pennsylvania Rhode Island Texas Utah Virginia Washington Washington D.C.

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Highwire Perks & Benefits

Our people-first culture is reflected in the meaningful benefits flexibility and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical dental and vision coverage plus FSA options
• Paid parental leave
• Commuter benefits
• Home office equipment stipend
• Annual Growth Mindset Stipend for books events or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• Donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive inclusive and collaborative workplace where you can grow and do your best work