Organic Social Media Coordinator

Champaign, IL - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Organic Social Media Coordinator

Job Overview
The Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders building brand awareness and fostering a strong online community. The Coordinator should be a creative self-starter with exceptional organizational skills who can manage a high volume of original content from concept to execution within a structured approval process.

Reports To: Marketing Manager

Location: Champaign IL - Hybrid

Key Responsibilities
Content Strategy and Planning

Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas align on messaging and ensure brand consistency across all accounts.
Content Calendar Management: Develop maintain and manage a multi-platform social media content calendar ensuring timely relevant and consistent posting aligned with organizational objectives and key dates.
Trend Monitoring: Proactively research and stay current on social media trends platform updates best practices and algorithm changes to maintain maximum reach and engagement.

Content Creation and Execution

Original Content Creation: Ideate write and produce engaging high-quality and platform-specific organic content (text images short-form video stories) for all assigned social media channels (e.g. Instagram Facebook LinkedIn TikTok YouTube Pinterest etc.).
Graphic Design: Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop Illustrator etc.) to support social media posts and campaigns.
Approval Workflow: Manage all content through an established internal review and approval process ensuring all posts adhere to brand guidelines legal requirements and stakeholder sign-off.

Community Management & Engagement

Audience Interaction: Actively monitor all social channels engaging with followers by responding to comments direct messages and inquiries in a timely professional and on-brand voice.
Social Listening: Monitor online conversations for brand mentions relevant industry news and potential reputation issues escalating critical items to the appropriate internal teams.

Reporting and Analysis

Performance Tracking: Track measure and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
Reporting: Prepare regular monthly reports on key metrics (engagement reach impressions follower growth website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.

Required Skills and Qualifications

Education: Bachelors degree in Marketing Communications Public Relations Journalism or a related field or equivalent experience.
Experience: 1-3 years of hands-on experience managing organic social media for a brand or organization across multiple platforms.
Creative Skills: Proven ability to create original engaging and brand-aligned content (copywriting video and imagery).
- Use submitted video or stock video to create video content
Design Proficiency: Demonstrated proficiency with graphic design tools including Canva and/or the Adobe Creative Suite (specifically Photoshop/Illustrator).
Communication: Exceptional written and verbal communication skills with an eye for detail and the ability to adapt tone for different platforms and audiences.
Organizational Skills: Excellent project management time management and organizational skills with the ability to manage multiple deadlines and diverse projects simultaneously.
Soft Skills: High degree of professionalism adaptability and collaborative spirit to work effectively with cross-functional teams and demanding shareholders.

Bonus Qualifications (Optional)

Experience with short-form video creation and editing (e.g. TikTok Instagram Reels CapCut).
Familiarity with Social Media Management software (e.g. Sprout Social HubSpot Hootsuite).
Basic knowledge of SEO and web traffic metrics.

Required Experience:

Junior IC

Organic Social Media CoordinatorJob OverviewThe Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders building brand awareness and fostering a...

Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas align on messaging and ensure brand consistency across all accounts.
Content Calendar Management: Develop maintain and manage a multi-platform social media content calendar ensuring timely relevant and consistent posting aligned with organizational objectives and key dates.
Trend Monitoring: Proactively research and stay current on social media trends platform updates best practices and algorithm changes to maintain maximum reach and engagement.