Salesforce Marketing Cloud (SFMC) Specialist Developer

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Role: Salesforce Marketing Cloud (SFMC) Specialist / Developer

Location: San Francisco CA

Key Responsibilities:

Campaign Development:
- Build and manage campaigns using Email Studio Journey Builder Mobile Studio and Automation Studio.
- Develop dynamic personalized emails with AMPscript HTML/CSS.
- Optimize segmentation using Data Extensions SQL queries and filters.
Marketing Automation:
- Create scalable automations for data imports segmentation triggered sends and complex workflows.
- Configure journeys with entry criteria decision splits wait times and multi-step logic.
Data & Integrations:
- Manage data in Marketing Cloud including Data Extensions contact records and subscriber management.
- Work with APIs Marketing Cloud Connect and Salesforce Sales/Service Cloud integrations.
- Perform QA on data accuracy segmentation logic tracking and personalization.
Reporting & Optimization:
- Track campaign performance with dashboards and reporting tools.
- Analyze metrics such as open rates CTR conversions and engagement.
- Recommend improvements to journeys content and audience strategies.
Collaboration:
- Partner with Marketing CRM Salesforce and business teams to refine requirements.
- Translate marketing goals into technical execution within SFMC.
- Maintain documentation and support deployment/QA processes.

Required Skills:

3 6 years hands-on Salesforce Marketing Cloud experience.
Expertise in Journey Builder Automation Studio Email Studio Mobile Studio (SMS/Push).
Proficiency in AMPscript SQL responsive HTML/CSS email development.
Experience with Marketing Cloud Connect Salesforce CRM data model subscriber management send classifications and compliance (CAN-SPAM GDPR).
Experience handling large datasets segmentation and personalization.

Preferred Skills:

Knowledge of SSJS (Server Side JavaScript).
Familiarity with Datorama Interaction Studio or CDP.
Experience with REST/SOAP APIs and advanced integration patterns.
Exposure to omnichannel marketing (email SMS push advertising).
Understanding of Agile/Scrum methodologies.

Certifications (Preferred):

Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Developer
Salesforce Administrator (ADM-201)

Role: Salesforce Marketing Cloud (SFMC) Specialist / Developer Location: San Francisco CA Key Responsibilities: Campaign Development: Build and manage campaigns using Email Studio Journey Builder Mobile Studio and Automation Studio. Develop dynamic personalized emails with AMPscript HTML/C...

Role: Salesforce Marketing Cloud (SFMC) Specialist / Developer

Location: San Francisco CA

Key Responsibilities:

Campaign Development:
- Build and manage campaigns using Email Studio Journey Builder Mobile Studio and Automation Studio.
- Develop dynamic personalized emails with AMPscript HTML/CSS.
- Optimize segmentation using Data Extensions SQL queries and filters.
Marketing Automation:
- Create scalable automations for data imports segmentation triggered sends and complex workflows.
- Configure journeys with entry criteria decision splits wait times and multi-step logic.
Data & Integrations:
- Manage data in Marketing Cloud including Data Extensions contact records and subscriber management.
- Work with APIs Marketing Cloud Connect and Salesforce Sales/Service Cloud integrations.
- Perform QA on data accuracy segmentation logic tracking and personalization.
Reporting & Optimization:
- Track campaign performance with dashboards and reporting tools.
- Analyze metrics such as open rates CTR conversions and engagement.
- Recommend improvements to journeys content and audience strategies.
Collaboration:
- Partner with Marketing CRM Salesforce and business teams to refine requirements.
- Translate marketing goals into technical execution within SFMC.
- Maintain documentation and support deployment/QA processes.

Required Skills:

3 6 years hands-on Salesforce Marketing Cloud experience.
Expertise in Journey Builder Automation Studio Email Studio Mobile Studio (SMS/Push).
Proficiency in AMPscript SQL responsive HTML/CSS email development.
Experience with Marketing Cloud Connect Salesforce CRM data model subscriber management send classifications and compliance (CAN-SPAM GDPR).
Experience handling large datasets segmentation and personalization.